Taking a Look at The Smoke Free Alternatives Trade Association

Taking a Look at The Smoke Free Alternatives
Trade Association

By Cynthia Cabrera, SFATA Executive Director

 

The e-cig industry is a disruptor, turning the tobacco industry on its head,
empowering consumers and creating a new multi-billion dollar industry. But, in the
long run who will be able to reap the windfall brought on by this nascent industry?

The World Health Organization, the Center for Disease Control and the Surgeon
General have for many years agreed that tobacco use is harmful, and in particular, that
smoking tobacco cigarettes is very harmful in various ways. Despite the well-known dangers
of cigarette smoking and the public policy arguments in favor of reducing tobacco consumption such as lower health care costs, efforts to reduce tobacco consumption have not been as effective as one would expect over the past several decades. Reducing tobacco use is a significant benefit that has the potential to change our society for the better and an objective that the FDA and anti-smoking groups across the globe have been trying to achieve for decades.

I believe a major problem right now is that FDA and anti smoking groups seem to view vapers and the act of vaping as indistinguishable from smokers and smoking when the two are in reality very different things. Given the stigma smoking has earned, and the harm it causes, there is a strong push by FDA, various Attorney Generals, and legislators at the federal, state and local levels. These groups and individuals confuse smoking with vaping and attempt to regulate vaporizers in the exact same manner as cigarettes. This doesn’t make sense, and would be a huge mistake on many levels as it would unfairly stifle the industry, deny millions of adults an alternative to tobacco and stifle one of the most prolific segments of our economy.  That’s bad news for an industry that’s largely comprised of small companies and entrepreneurially-minded individuals

The Smoke Free Alternatives Trade Association (SFATA) exists in part to help educate smaller and mid-sized companies as to what we consider to be acceptable advertising, manufacturing and marketing protocols and to serve as a powerful voice for them in our nation’s capital as well as in their own backyards where many of them are being unfairly treated as though they were tobacco companies. 

At SFATA we are constantly engaging and educating regulatory officials and legislators at the federal, state and local level on behalf of our members. Our membership grows each month as more companies look to collaborate to achieve common goals and to obtain guidance and support as the industry expands and become more complicated.

To date, SFATA is the largest e-cig trade association and is comprised of sophisticated companies in the industry who are looking to work together to help protect common interests.  Business owners and consumers of e-cigs and e-cig accessories can help in a variety of ways:

Become a member of SFATA. While different companies may not always agree on every initiative, as some affect others differently in the marketplace, its important to have an industry that speaks with a unified voice on the issues that everyone agrees are most important. SFATA is committed to engaging with government agencies and elected officials in an effective manner—to communicate industry messages that smaller and mid-size businesses would not normally able to convey. We employ FDA experts, as well as attorneys and staff who specialize in the areas that affect our industry and are able to be of the most help as they have a profound understanding of the regulatory, legal and business issues that are unique to the vaping community. 
The way consumers and business owners talk about vaping needs to be different.

As a business owner, your message and your right to communicate it, is different than that of a consumer and that’s an important distinction. A consumer can talk about his or her vaping experience with impunity and in ways businesses cannot.

A consumer can advocate about what they see as any benefit vaporizers provide them with. Perhaps the availability of flavors keeps that consumer interested in using his or her personal vaporizing device rather than tobacco cigarettes? Perhaps he or she has cut down use of tobacco cigarettes and have saved money? Perhaps he or she feels better having switched to vaping from smoking. There are many compelling, important and amazing stories that vapers share about how vaping has changed their lives for the better. It’s important that consumers and consumer advocacy groups make those statements so that elected officials, government agencies and others unfamiliar with vaping understand consumers’ point of view. 

Business owners have a responsibility to sell and advertise products as intended and governed by law. While it is fine for consumers to share their personal stories, business should never make or endorse health or smoking cessation claims. Doing so could, arguably, subject such a business to being regulated by the FDA as a tobacco product under the current state of the law.  

Instead, craft your message as a business owner and focus on the economic impact this product has given you. Focus on the jobs you’ve created, the taxes you pay, the properties you rent and how you’ve assisted your community financially.  Attend meetings and stay in tune with what is happening in your community. Visit the SFATA website to get more information about issues in your state. Rally your customers to attend meetings as well; have them share their stories.  It’s important to engage with legislators and be part of the process as they are responsible for making decisions that affect your community and they need to hear from you.

Whatever the case is, consumer or business, advocating for an industry and the right to use new technology requires a lot of work. Consumer and businesses that engage and communicate with lawmakers have the ability to effectuate positive change. Legislators care about and listen to their constituents. Our website has tools to contact elected officials and information business owners can utilize for themselves and relay to their elected officials and communities  in support of the industry.


For more information, visit www.sfata.org.

Vapexpo Announcement: Get Your Badges Online For Free

unnamedThere’s less than a month before the Vapexpo third edition grand opening in Paris.

You can now get you badges online for free HERE!

After the success of its second edition, (6,431 visitors from 57 countries), organizers invite you to join them at the Grande Halle de la Villette in Paris on Sept. 20 (general public day) and on Sept. 21 and 22 (professional days). More than 200 exhibitors from 25 countries will be distributed over an area of more than 8000m². See exhibitors list, which is updated daily.

Afinia Label to Exhibit at This Weekend’s Vape Blast

Are you attending Vape Blast 2015? Stop by Vivid Data’s booth No. 163 at Vape Blast from August 28-30 in San Antonio to see the Afinia Label L801 Color Label Printer in action.

The L801, powered by Memjet technology, features industry-leading cost of ownership and high-impact, full-color output at up to 60 feet per minute.

Can’t make it to the show?

View Afinia’s featured e-liquid solutions (below), request a printed label sample or contact us for more information. Visit our website for our full list of labeling solutions.

Celebrities Hopping on Vape Train

Katherine Heigl photo courtesy of Pinterest.com

Katherine Heigl photo courtesy of Pinterest.com

Celebrities who vape are becoming more prominent in the public eye, as evidenced by this story on The Upcoming.

From Kate Moss to Lindsay Lohan, and whether they were once smokers or not, a number of celebrities have picked up vaping. In addition, many celebs are starting e-liquid lines, including VAPE Magazine interviees Saliva and Kyjuan and Murphy Lee.

For a list of vaping celebs, visit http://www.theupcoming.co.uk/2015/07/20/celebrities-who-have-replaced-smoking-for-vaping/.

 

Second China Vapor Expo, CECMOL, to be Held in October

logoPRNewswire.com reports that CECMOL is back, this time expected to be even bigger and better than the first. The first China International Vapor Expo attracted more than 300 exhibitors and 100,000 buyers and visitors.

China is the top tobacco consuming country in the world, and the birthplace of the e-cigarette. The second CECMOL will be held Oct. 20-23 at the Shenzhen Convention and Exhibition Center.

CECMOL, according to PRNewswire, will bring the top brands and leaders of the global vapor industry together to further develop the market. Many products will be making their international debuts on the 100,000 square-meter floor space. Attendees can look forward to a New Product Release Conference, an Investment Promotion Conference and a Vape Cloud Competition.

Show promoters expect more than 200,000 attendees this year.

For the full story, visit http://www.prnewswire.com/news-releases/cecmol-the-2nd-china-international-vapor-expo-to-be-held-from-october-20-to-23-300114954.html.

Northwest U.S. County Threatens Indoor Vaping Ban

Photo by old.seattletimes.com

Photo by old.seattletimes.com

Another day, another ban. Snohomish County, Wash.’s Health District is threatening a ban that could put smaller vape shops out of business.

MyNorthwest.com reports that Heather Thomas, spokeswoman for the Snohomish Health District, said that “she’s not saying you can’t vape, rather, you can do so in private.”

Matt Bradley, a Washington small vape business owner and one of the stars of the Deadliest Catch, was profiled in VAPE Magazine this year, and he spoke out regarding the potential ban. He said that a ban like this could put his shop out of business.

For the full story, visit http://mynorthwest.com/992/2784358/Its-not-entirely-clear-why-Snohomish-County-is-going-after-ecigarettes.

VAPE Thanks C4Precision for Mod Engraving

ECC had no shortage of cool products, and C4Precision brought its laser engraving services to the show for all to enjoy.

Owner Charlie Colson hooked VAPE Magazine’s Mike Schramel up with this awesome engraving of VAPE’s logo.

For engraving services for your mod, visit http://www.c4precision.com/.

Elixa Health Associates Hosts Clinical Vaping Webinar

static1.squarespaceReady to know the facts? This online webinar hosted by Elixa Health takes place 1 p.m. (PST) on Sept. 1. Featuring the most important clinical studies done on vapor products, according to a flyer handed out at ECC, this study is giving those who attended ECC a special webinar rate.

Topics include but are not limited to:

  • electronic cigarettes for smoking cessation
  • potential carcinogens in e-liquid products
  • second-hand vape exposure
  • usage and trends in high school and middle school students, as well as adults

For more information, visit elixahealth.com/clinicalstudies or email pharmacist@elixahealth.com.

 

Up-And-Coming Filmmaker Videos ECC Highlights

Aaron Murphree, and up-and-coming filmmaker, attended ECC last week, and he sent Agent VAPE a video he made of show highlights.
Entitled, “ECC 2015 Pomona – The Best One Yet!!,” the two-and-a-half minute film is housed on YouTube.
“I want nothing more in life than to make videos about the things I love,” Murphree said.

Breaking News: E-Cigarette Officially Dedicated in U.K.

logo_caceFIVAPE, France’s Interprofessional Federation of Vape, just sent Agent VAPE this exciting press release:

The Fivape Interprofessional Federation of Vape welcomes the publication today the report on the electronic cigarette of Public Health England   [1](PHE), dependent agency of the UK Department of Health (Department of Health). This publication marks a turning point in the perception of vape in the U.K. and around the world.

“95% less dangerous than smoking ‘

Commissioned by the British Government, the report says, down countless attempts at manipulation, the e-cigarette is 95% less harmful than tobacco. A return to the wholesome and health reality, while many smokers were misled by the idea that vape could be equally or more dangerous than tobacco products.

Absence gateway to smoking

The UK is a pioneer in the fight against smoking: the rate of smokers is 20% in Britain, 34% against and 78 000 deaths in France. This report highlights, evidence and scientific studies to support that the vape is the best way to drastically reduce the number of victims of tobacco. Yes allows the electronic cigarette to quit smoking, it should be encouraged and can not be compared to tobacco products, it is not a gateway to tobacco but the reverse.

In France, the ostrich policy: until when?

Recognizing “one of the greatest public health debates of recent years” and the need for further research, the Public Health England conducted its work according to a methodology faithful to its motto: “Protecting and Improving the nation’s health.” Or the inverse of the guidelines adopted in France to date, where the vape is still considered a threat, despite the accumulation of tobacco deaths. How much time and lives lost before the French government go to the obvious?

The Fivape, especially the report of Public Health England, challenge the government of Manuel Valls, the Ministry of Health and health authorities and all organizations and policies against smoking in our country. While anti-vape measures contained in the Law of Health are in the Senate agenda in September, the French parliamentarians must urgently enter the UK report.

Fivape, Interprofessional Federation of Vape, brings together independent professionals of the e-cigarette and e-liquid in France. Organized in four Secretariats: Manufacturers, Distributors Relations with users, Europe and International, Fivape acts in favor of business and expertise of vaping. The missions of the federation is to unite, represent, form, standardize and defend free vape. The federation and its members sign a declaration of independence from the tobacco multinationals.

Connecticut Congresswomen Propose 18 and Over Bill

brandThose 18 and over would have to prove their age when trying to buy e-cigarettes, according to a new proposed bill in Connecticut.

CTPost.com reports that Reps. Rosa DeLauro and Elizabeth Esty want minors to stop using e-cigs. The story says that The Stop Tobacco Sales to Youth Act of 2015 states that “current use of e-cigarettes among high schoolers tripled from 2013 to 2014. Approximately 2 million high school and 450,000 middle school students nationwide use the products.”

Under the bill, verification of age would be required upon order and delivery of products. It would prohibit shipment through mail.

For the full story, visit http://www.ctpost.com/news/article/Bill-to-crack-down-on-youth-e-cig-trend-6381671.php.