Taking a Look at The Smoke Free Alternatives Trade Association

Taking a Look at The Smoke Free Alternatives
Trade Association

By Cynthia Cabrera, SFATA Executive Director

 

The e-cig industry is a disruptor, turning the tobacco industry on its head,
empowering consumers and creating a new multi-billion dollar industry. But, in the
long run who will be able to reap the windfall brought on by this nascent industry?

The World Health Organization, the Center for Disease Control and the Surgeon
General have for many years agreed that tobacco use is harmful, and in particular, that
smoking tobacco cigarettes is very harmful in various ways. Despite the well-known dangers
of cigarette smoking and the public policy arguments in favor of reducing tobacco consumption such as lower health care costs, efforts to reduce tobacco consumption have not been as effective as one would expect over the past several decades. Reducing tobacco use is a significant benefit that has the potential to change our society for the better and an objective that the FDA and anti-smoking groups across the globe have been trying to achieve for decades.

I believe a major problem right now is that FDA and anti smoking groups seem to view vapers and the act of vaping as indistinguishable from smokers and smoking when the two are in reality very different things. Given the stigma smoking has earned, and the harm it causes, there is a strong push by FDA, various Attorney Generals, and legislators at the federal, state and local levels. These groups and individuals confuse smoking with vaping and attempt to regulate vaporizers in the exact same manner as cigarettes. This doesn’t make sense, and would be a huge mistake on many levels as it would unfairly stifle the industry, deny millions of adults an alternative to tobacco and stifle one of the most prolific segments of our economy.  That’s bad news for an industry that’s largely comprised of small companies and entrepreneurially-minded individuals

The Smoke Free Alternatives Trade Association (SFATA) exists in part to help educate smaller and mid-sized companies as to what we consider to be acceptable advertising, manufacturing and marketing protocols and to serve as a powerful voice for them in our nation’s capital as well as in their own backyards where many of them are being unfairly treated as though they were tobacco companies. 

At SFATA we are constantly engaging and educating regulatory officials and legislators at the federal, state and local level on behalf of our members. Our membership grows each month as more companies look to collaborate to achieve common goals and to obtain guidance and support as the industry expands and become more complicated.

To date, SFATA is the largest e-cig trade association and is comprised of sophisticated companies in the industry who are looking to work together to help protect common interests.  Business owners and consumers of e-cigs and e-cig accessories can help in a variety of ways:

Become a member of SFATA. While different companies may not always agree on every initiative, as some affect others differently in the marketplace, its important to have an industry that speaks with a unified voice on the issues that everyone agrees are most important. SFATA is committed to engaging with government agencies and elected officials in an effective manner—to communicate industry messages that smaller and mid-size businesses would not normally able to convey. We employ FDA experts, as well as attorneys and staff who specialize in the areas that affect our industry and are able to be of the most help as they have a profound understanding of the regulatory, legal and business issues that are unique to the vaping community. 
The way consumers and business owners talk about vaping needs to be different.

As a business owner, your message and your right to communicate it, is different than that of a consumer and that’s an important distinction. A consumer can talk about his or her vaping experience with impunity and in ways businesses cannot.

A consumer can advocate about what they see as any benefit vaporizers provide them with. Perhaps the availability of flavors keeps that consumer interested in using his or her personal vaporizing device rather than tobacco cigarettes? Perhaps he or she has cut down use of tobacco cigarettes and have saved money? Perhaps he or she feels better having switched to vaping from smoking. There are many compelling, important and amazing stories that vapers share about how vaping has changed their lives for the better. It’s important that consumers and consumer advocacy groups make those statements so that elected officials, government agencies and others unfamiliar with vaping understand consumers’ point of view. 

Business owners have a responsibility to sell and advertise products as intended and governed by law. While it is fine for consumers to share their personal stories, business should never make or endorse health or smoking cessation claims. Doing so could, arguably, subject such a business to being regulated by the FDA as a tobacco product under the current state of the law.  

Instead, craft your message as a business owner and focus on the economic impact this product has given you. Focus on the jobs you’ve created, the taxes you pay, the properties you rent and how you’ve assisted your community financially.  Attend meetings and stay in tune with what is happening in your community. Visit the SFATA website to get more information about issues in your state. Rally your customers to attend meetings as well; have them share their stories.  It’s important to engage with legislators and be part of the process as they are responsible for making decisions that affect your community and they need to hear from you.

Whatever the case is, consumer or business, advocating for an industry and the right to use new technology requires a lot of work. Consumer and businesses that engage and communicate with lawmakers have the ability to effectuate positive change. Legislators care about and listen to their constituents. Our website has tools to contact elected officials and information business owners can utilize for themselves and relay to their elected officials and communities  in support of the industry.


For more information, visit www.sfata.org.

Europe’s Biggest Vaping Festival, UK Vapefest, Saturday August 2nd 2014

Infographic by Steve Barrett of Purplebox Vapours

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CECMOL Forum 2014, Shenzhen, China, September 2-4

cecmolagent

Paris VAPEXPO, Announces exhibitor list

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Paris VAPEXPO will host over 120 exhibitors from 12 countries. The event will include innovations, products launches, conferences, guests, and more. Don’t miss out one of the biggest international e-cig event. Plus it’s a great excuse to visit Paris!

Visit vapexpo-france.com for more info.

Public bans on e-cigarettes are premature

 

 

20140725__e-cigarettes~p1_300[1]New federal rules around electronic cigarettes that ban sales to minors and require disclosure of ingredients are practical and necessary for the increasingly popular smokeless devices.

But local laws banning the use of e-cigarettes in every place where smoking is prohibited, such as restaurants, bars or within 20 feet of entrances, are a premature overreaction.

Recently, Lakewood and Fort Collins applied their public smoking restrictions to e-cigarettes. Golden, Louisville, Commerce City and Durango are planning on doing the same.

There is no dispute around the harmful effects of smoking tobacco or the problems associated with secondhand smoke.

Battery-powered e-cigarettes that turn liquid nicotine into vapor emit no smoke. Research has yet to conclude secondhand inhalation from vape equipment has ill effects that should be the basis of public vaping bans.

German study that looked at whether e-cigarettes cause “passive vaping” found virtually no quantifiable levels of the 20 volatile organic compounds present in cigarette smoke.

The German Cancer Research Center, however, did detect the minute presence of metals and carcinogenic chemicals in the vapors. So further study is warranted

Part of the problem for e-cigarettes is that the user may appear to be smoking, which is why cities are enacting regulations similar to tobacco.

Colorado already bans e-cig sales to anyone 18 or younger. And the federal government would be wise to ban marketing to teens, including flavors and colorful packaging aimed at youngsters.

Private businesses should be allowed to prohibit vaping and the practice should be banned from government facilities. The U.S. Department of Transportation banned vaping in 2011. Amtrak also has prohibited it.

But bars, restaurants, bingo halls, concert venues and bowling alleys should be allowed, for the time being, to permit the practice if they want, unless further research proves the activity dangerous to the non-vaping public.

Read more here.

 

Agent VAPE’s Secret Deal: Easy Vape Club, 71% off!

Join Easy Vape Club through Vape Magazine and get 40% off of your first month of membership! With the discount, you can get up to 71% off of retail on top-tier vendors and flavors.

Pricing with discount starts at:

30ml (2 bottles) for $9

60ml (4 bottles) for $15

90ml (6 bottles) for $21

EVC members have the ability to choose exactly what vendor, flavor, nicotine strength, pg/vg ratio, and even bottle material they get for each bottle!

On top of getting deep discounts off retail price, members get free samples in every package. EVC also has a 110% money-back guarantee on your first month.

To use this deal:

1) Go to www.EasyVapeClub.com

2) Choose your membership level and flavors

3) Use coupon code VAPEMZ upon checkout

Contact Agent VAPE to submit your own secret deal.

eCig Global Series, Las Vegas, September 24-25

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Hot off the back of the sell out London and France editions, the eCig Global Series is now crossing the ocean and arrives to Vegas this September 24th & 25th!

The eCig Vegas: Industry Conference brings together retailers and influential policymakers to discuss the impacts of the proposed regulations, and also take a in-depth look at the core functions of the e-cig retail business including M&A, IP, product marketing and supply chain management.

Three days brimming with exclusive case studies, workshops, interactive sessions, debates and more will deliver the vision, strategy and contacts to drive the electronic cigarette community to a higher level in 2015!

Go to ecig-vegas.com for more info!

Agent VAPE’s Secret Deal: WeVapor.com offers 10ml e-liquid for $2.25

Visit www.wevapor.com for affordable USA made e-liquids. 10ml for 2.49, and a discount code that brings it down to 2.25 with .99 shipping and free shipping available. Discount Code is “ROXON”

Contact Agent VAPE to submit your own secret deal.

10% off at The Vape Mall

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The Vape Mall is offering 10% off their liquid and DIY accessories for today and tomorrow. Use coupon code vapemz at checkout.

17ml bottles become $4.49, 32ml bottles $6.29, 70ml for $9.89, and 125ml for $17.09

Visit The Vape Mall Here!

The Vape Summit, Houston, TX

tvs_logo2-300x176[1]The Vape Summit, Houston, TX, November 7-8

The Vape Summit will take place in Houston, Texas at the NRG Stadium (formerly Reliant Stadium) on November 7 & 8, 2014.

The Vape Summit, Las Vegas at The Hard Rock Hotel on June 13 & 14, 2014 was a huge success. They had over 210 vendors exhibited to an attendance of over 10,000 people, over 1,000 of which were confirmed industry personnel.  Vendors have clamored-acquiring numerous accounts, multiple pre-sale orders, and valuable networking opportunities around the world.

Join them in Houston in November! Go to www.thevapesummit.com to register.

MJS PACKAGING CREATES COMPLETE LINE OF E-LIQUID PACKAGING

MJS Packaging proudly announces the introduction of its new line of E-Liquid Packaging for the growing vaping and e-cigarette markets. This line of bottles, tips and child resistant closures will be completely in stock by June; samples are available immediately. Sizes run from 7ml to 30 ml and include Boston Rounds, Ovals and Cylinders, along with 15mm LDPE snap-fit pointed tips and 15-415 PP CR closures. These CR closures are two-piece, push down & turn, and have passed the Consumer Product Safety Commission’s (CPSC) protocol for child resistant packaging. All components are manufactured in the United States, and will be sold as a complete package (bottle, tip and cap).

These products offer the perfect packaging for this evolving market as it comes under more scrutiny by the FDA. The closures are child resistant while remaining easy for adults to use. Since they are available in existing materials and styles, the need for packaging stability testing is minimized. Labeling and decorating options are also available through MJS Packaging.