Taking a Look at The Smoke Free Alternatives Trade Association

Taking a Look at The Smoke Free Alternatives
Trade Association

By Cynthia Cabrera, SFATA Executive Director


The e-cig industry is a disruptor, turning the tobacco industry on its head,
empowering consumers and creating a new multi-billion dollar industry. But, in the
long run who will be able to reap the windfall brought on by this nascent industry?

The World Health Organization, the Center for Disease Control and the Surgeon
General have for many years agreed that tobacco use is harmful, and in particular, that
smoking tobacco cigarettes is very harmful in various ways. Despite the well-known dangers
of cigarette smoking and the public policy arguments in favor of reducing tobacco consumption such as lower health care costs, efforts to reduce tobacco consumption have not been as effective as one would expect over the past several decades. Reducing tobacco use is a significant benefit that has the potential to change our society for the better and an objective that the FDA and anti-smoking groups across the globe have been trying to achieve for decades.

I believe a major problem right now is that FDA and anti smoking groups seem to view vapers and the act of vaping as indistinguishable from smokers and smoking when the two are in reality very different things. Given the stigma smoking has earned, and the harm it causes, there is a strong push by FDA, various Attorney Generals, and legislators at the federal, state and local levels. These groups and individuals confuse smoking with vaping and attempt to regulate vaporizers in the exact same manner as cigarettes. This doesn’t make sense, and would be a huge mistake on many levels as it would unfairly stifle the industry, deny millions of adults an alternative to tobacco and stifle one of the most prolific segments of our economy.  That’s bad news for an industry that’s largely comprised of small companies and entrepreneurially-minded individuals

The Smoke Free Alternatives Trade Association (SFATA) exists in part to help educate smaller and mid-sized companies as to what we consider to be acceptable advertising, manufacturing and marketing protocols and to serve as a powerful voice for them in our nation’s capital as well as in their own backyards where many of them are being unfairly treated as though they were tobacco companies. 

At SFATA we are constantly engaging and educating regulatory officials and legislators at the federal, state and local level on behalf of our members. Our membership grows each month as more companies look to collaborate to achieve common goals and to obtain guidance and support as the industry expands and become more complicated.

To date, SFATA is the largest e-cig trade association and is comprised of sophisticated companies in the industry who are looking to work together to help protect common interests.  Business owners and consumers of e-cigs and e-cig accessories can help in a variety of ways:

Become a member of SFATA. While different companies may not always agree on every initiative, as some affect others differently in the marketplace, its important to have an industry that speaks with a unified voice on the issues that everyone agrees are most important. SFATA is committed to engaging with government agencies and elected officials in an effective manner—to communicate industry messages that smaller and mid-size businesses would not normally able to convey. We employ FDA experts, as well as attorneys and staff who specialize in the areas that affect our industry and are able to be of the most help as they have a profound understanding of the regulatory, legal and business issues that are unique to the vaping community. 
The way consumers and business owners talk about vaping needs to be different.

As a business owner, your message and your right to communicate it, is different than that of a consumer and that’s an important distinction. A consumer can talk about his or her vaping experience with impunity and in ways businesses cannot.

A consumer can advocate about what they see as any benefit vaporizers provide them with. Perhaps the availability of flavors keeps that consumer interested in using his or her personal vaporizing device rather than tobacco cigarettes? Perhaps he or she has cut down use of tobacco cigarettes and have saved money? Perhaps he or she feels better having switched to vaping from smoking. There are many compelling, important and amazing stories that vapers share about how vaping has changed their lives for the better. It’s important that consumers and consumer advocacy groups make those statements so that elected officials, government agencies and others unfamiliar with vaping understand consumers’ point of view. 

Business owners have a responsibility to sell and advertise products as intended and governed by law. While it is fine for consumers to share their personal stories, business should never make or endorse health or smoking cessation claims. Doing so could, arguably, subject such a business to being regulated by the FDA as a tobacco product under the current state of the law.  

Instead, craft your message as a business owner and focus on the economic impact this product has given you. Focus on the jobs you’ve created, the taxes you pay, the properties you rent and how you’ve assisted your community financially.  Attend meetings and stay in tune with what is happening in your community. Visit the SFATA website to get more information about issues in your state. Rally your customers to attend meetings as well; have them share their stories.  It’s important to engage with legislators and be part of the process as they are responsible for making decisions that affect your community and they need to hear from you.

Whatever the case is, consumer or business, advocating for an industry and the right to use new technology requires a lot of work. Consumer and businesses that engage and communicate with lawmakers have the ability to effectuate positive change. Legislators care about and listen to their constituents. Our website has tools to contact elected officials and information business owners can utilize for themselves and relay to their elected officials and communities  in support of the industry.

For more information, visit www.sfata.org.

Four E-Liquid Makers Fined in New York State

bottlesNew York State has a law that requires that all e-liquid be sold in childproof bottles. However, according to a recent story on Reuters.com, four companies have violated that law.

“New York Attorney General Eric Schneiderman announced a settlement with four companies selling liquid nicotine products online and in brick and mortar stores in New York,” the Reuters story said.

The companies, Rocket Sheep, Henley Vaporium, ECig Distributors Inc. and Beyond Vape were said to be in noncompliance with the law. They settled with the state and must remove from New York stores all the “liquid nicotine” that was not childproof. Penalities totaled $95,000, and they now must prove that new packaging has proper poison protection.

The settlement requires the four companies to remove from New York stores all liquid nicotine with packaging that is not child-resistant. The companies must also pay penalties totaling $95,000 to the state and show proof of testing packaging for proper poison protection.

While three of the four companies could not be reached by Reuters for comment by the time this story went to press, Beyond Vape did post a website notice offering customers who purchased liquid nicotine in New York after Dec. 29, 2014 a free child-resistant container of liquid nicotine or a full refund.



Joy Flavor Hosts Tasting Event

unnamedPlease join Joy Flavor from 6-9 p.m. Thursday, July 30, at the new Vapor Delight store on 3rd St. in Los Angeles, Calif.
Enjoy tasty new e-flavors by Joy Flavor, nibble on delectable bites by Kitchen 24, and stay refreshed with beverages by Caffeinated Club!


White Cloud Electronic Cigarettes Hosts E-Cigs De ‘mist’ ified Webinar

1618420_481860965252826_1541537246_nWhite Cloud Electronic Cigarettes is an independently owned company that has been in business since 2008. Based in Tarpon Spring, Fla. the company notes that with deeming regulations coming down the line and the constant growth of e-cigarette technology, there is no shortage of things to discuss.

In an effort to keep e-cig users up-to-date with all the latest news, White Cloud is launching E-Cigs De ‘misti’ fied on Aug. 6. E-Cigs De ‘mist’ ified is a new webinar series that will discuss the latest developments in the world of e-cigarette regulation and science.

This webinar series is intended to be for educational purposes and is an attempt to inform and educate vapers of all varieties. The company is hopeful there will be something for everyone, from the serious mod hobbyist to the casual cigalike user to the brick and mortar vape shop owner.

Click the link for more information and to register:

Presenters scheduled to appear:

Jeff Stier
Senior fellow at the National Center for Public Policy Research in Washington, D.C., where he heads its risk analysis division. Stier is a frequent guest on CNBC and has addressed health policy on CNN, Fox News Channel and MSNBC, as well as network newscasts.

Dimitris Agrafiotis, AKA the Vaping Greek
Executive director of the Tennessee Smoke Free Association, a non-profit organization dedicated to promoting tobacco harm reduction. Writer of all things vaping at http://dimisphere.com and host of the #smokefreeradio podcast every Wednesday on the VP LIVENetwork (http://soundcloud.com/vplive ).

Timothy Donahue
Managing editor/reporter for Tobacco Reporter and Vapor Voice Magazine. Donahue’s focus is on the vapor industry and spends much of his time on the road attending conferences and interviewing industry representatives.

Robert Burton
Burton is director of regulatory affairs for White Cloud Electronic Cigarettes and has a deep understanding of the FDA and its processes.

Costa Mesa Shop Owners Win Small Battle Versus City Planning Board

Photo by TownMapsUSA.com

Photo by TownMapsUSA.com

The vape shops in the city of Costa Mesa, Calif. dodged a bullet Monday night as they showed up en masse to oppose a planning board hearing that would limit new vape shops. The planning committee wanted to group vape shops in with cigarette retailers, possibly requiring what is known as “special use permits,” and make virtually every shop fall under the category of a “lounge.”

The word lounge is a contentious one, and groups vape shops in with bars, nightclubs and sometimes tattoo parlors.

The agenda item also would have limited vaping in public, a trend that has taken over many cities large and small. Several attendees were able to voice their public comments including Vape Radio host Norm Bour, who has fought this city and many others before.

“This was a battle they did not want to fight,” he said. “They threw so many poorly worded items on the docket that if they passed it as is, they would have appraered less than effective to the city council. I went to the front and shared that under no circumstances should they consider a vape shop a tobacco retailer, nor should they be considered a ‘nuisance’ by their definition.”

The net result was that they tabled the subject and spoke about bringing it back next year. The war continues, but this small battle was a victory for the vaping community.


Forbes Writer Outlines Nicotine’s Scientific Qualities

Photo by Dreamstime.com

Photo by Dreamstime.com

Nicotine is at the center of a great debate. Is it harmful? Is some of it actually in foods? Sally Satel, a contributor for Forbes.com, recently debated both sides of the nicotine argument.

What nicotine isn’t according to Satel’s story:

  • the stuff that can cause serious illness and death from cancer, lung, and heart disease. Those culprits are the tar and toxic gases that are released from burning tobacco when you smoke.
  • the villain. E-cigarettes contain nicotine and satisfy smokers’ cravings, but vaping doesn’t burn tobacco.
  • delivered at the same rate in e-cigarettes than cigarettes. It’s delivered less per vaping puff.

What nicotine is according to Satel’s story:

  • a chemical that is dangerous not because it causes cancer but because it can addict you to cigarettes.
  • cited as the primary addictive quality in cigarettes due to: (1) in the initial stages of use, more of it is required to produce the same effect in the smoker, a phenomenon called “tolerance”; (2) it is “reinforcing,” meaning that it is sufficiently rewarding to spur self-administration; and (3) abrupt cessation can lead to powerful craving and a recognizable withdrawal syndrome.
  • a mild stimulant
  • enhances the performance of tasks including those involving vigilance and rapid visual cue processing
  • it can also sharpen memory, concentration and attention in the short term.
  • its effect can vary according to one’s mood and level of arousal
  • a dopamine releaser
  • one of 6,000 chemicals in cigarette smoke

For the full story, visit http://www.forbes.com/sites/sallysatel/2015/06/19/nicotine-can-save-lives/.

Vaping Advocates Write Letter to Singapore Government, Urge Non-Ban

Photo by IMRMedical.com

Photo by IMRMedical.com

The Singapore government is considering banning products that are 20 times safer than analog cigarettes while letting cigarettes get their way, according to a story on CliveBates.com. The story reports that all low-risk nicotine products are up for banning consideration, while cigarettes are protected.

Clive Bates and Gerry Stimson, Ph.D., Emeritus Professor, Imperial College London; Visiting Professor, London School of Hygiene and Tropical Medicine, wrote a letter to the Singapore government challenging the impending ban with good old-fashioned science, ethics and public health arguments. Bates and Stimson ask that the Singapore government be “better than the European Union and United States FDA at regulating these products” by being a leader. The open letter in its entirety is below. For a source list, visit http://www.clivebates.com/?p=3133.

Open letter to the Government of Singapore

[View as PDF]

Mr. Gan Kim Yong, Minister for Health
Mrs. Tan Ching Yee, Permanent Secretary (Health)

Dear Mr Gan and Mrs Tan,

We write as advocates for best scientific and ethical practice in global tobacco control with a passionate commitment to reducing the global burden of death and disease caused by smoking. We have no industry ties and our focus is on public health.  We are writing to comment on the government’s announcement of bans on a range of tobacco and nicotine products, and to urge caution and a reconsideration of this policy. It is a good time for Singapore to lead in tobacco control, but not through prohibition, but world class regulation.

On 15th June, the Singapore Ministry of Health announced a significant extension to its tobacco control programme banning a range of tobacco and nicotine products from December this year [1]. Although Singapore has been a long-standing leader in tobacco control, it cannot be assumed that these new bans, and the existing ban on e-cigarettes, are in fact an enhancement.  We suggest that it is much more likely that these measures will reverse progress in Singapore, protect the cigarette trade and lead to more disease and premature death in Singapore.  We write to set out some of the arguments and to suggest that the government pauses to reassesses the evidence base and reconsiders the likely harmful unintended consequences of such bans.

We refer to the concept of ‘tobacco harm reduction’.  This concept recognises that smoking is primarily driven by seeking the legal mildly psychoactive drug nicotine and that there are many people who cannot or will not stop using nicotine. It has been known for 40 years that people “smoke for the nicotine and die from the tar” [2]. This creates the prospect that providing nicotine without the tar and toxic gases in tobacco smoke could have significantly positive health benefits. There is strong consensus among scientists that nicotine products that do not involve burning tobacco are far less risky than smoking. As the Royal College of Physicians of London explained in its landmark report, Harm reduction in nicotine addiction [3]:

This report makes the case for harm reduction strategies to protect smokers. It demonstrates that smokers smoke predominantly for nicotine, that nicotine itself is not especially hazardous, and that if nicotine could be provided in a form that is acceptable and effective as a cigarette substitute, millions of lives could be saved.

Thanks to technological innovation, there is now a growing range of products that can meet this need: e-cigarettes and other electronic nicotine delivery systems (ENDS); nicotine inhalers; purified smokeless tobacco like snus; heated tobacco vaporisers; and an increasingly wide range of novel nicotine products  such as strips, gums and lozenges.  These products eliminate the tar because there is no smoke involved.  It is this basic fact of physics and chemistry that provides the opportunity to reduce smoking related disease.  The harm reduction strategy works because it does not require a smoker to give up both smoking and nicotine, or the behavioural or social rituals that go with it – only the harmful smoke itself.  Because it is easier for many smokers to switch than to quit completely, it therefore increases that likelihood of success in reducing disease.  Unfortunately, it is these products that are the focus of bans in Singapore and this harm reduction strategy is being closed down unnecessarily.  The alternative is not that more smokers will quit, but that more smokers will continue to smoke.

The number of nicotine users, primarily smokers, is not falling in Singapore – and may be rising [4]. The impact of these bans is to force those nicotine users to use only the most dangerous form of nicotine delivery, namely smoking.  The most troubling aspect of these bans is the protection they give to the cigarette trade. Why protect the most harmful products from competition from low-risk alternatives? Why deny smokers these better options, forcing them to use the most harmful?  To us this seems both unscientific and unethical – a “quit or die” ultimatum in which many will die unnecessarily.  Also, for a nation that is built on innovation, it is surprising that Singapore should use the law to protect a harmful 19th century product from innovative 21st century alternatives that might one day make the cigarette obsolete.

For this reason the World Health Organisation was careful in its 2014 briefing to avoid proposing bans on ENDS, instead stressing regulation rather than prohibition [5], and judging that:

ENDS, therefore, represent an evolving frontier, filled with promise and threat for tobacco control. Whether ENDS fulfil the promise or the threat depends on a complex and dynamic interplay among the industries marketing ENDS (independent makers and tobacco companies), consumers, regulators, policy-makers, practitioners, scientists, and advocates(1) 

The citation at the end of this specific statement by WHO refers to a commentary by Dr David Abrams, Executive Director of the Schroeder Institute for Tobacco Research and Policy Studies and Professor in the Department of Health, Behavior and Society at the Johns Hopkins Bloomberg School of Public Health writing in JAMA [6].  Abrams concludes:

The more appealing e-cigarette innovations become, the more likely they will be a disruptive technology. Although the science is insufficient to reach firm conclusions on some issues, e-cigarettes, with prudent tobacco control regulations, do have the potential to make the combusting of tobacco obsolete. Strong regulatory science research is needed to inform policy. If e-cigarettes represent the new frontier, tobacco control experts must be open to new strategies.  Statements based on ideology and insufficient evidence could prevent the use of this opportunity before it becomes established as part of harm reduction strategy.

It is clear that the leading edge in tobacco control is not in banning these products, but in working out how best to exploit the huge opportunities while minimising any residual threats.  In other words, tobacco control leadership means skilful design of regulation based on sound science, not ideology.  Fifty three experts in nicotine and tobacco science and policy wrote to Dr Margaret Chan, Director General of the WHO, to reinforce these points.  They urged her organisation and the world community to take a positive approach to ‘tobacco harm reduction’ and to work towards exploiting the opportunities [7] and to take a sceptical view of misleading scientific analysis [8].

The potential for tobacco harm reduction products to reduce the burden of smoking related disease is very large, and these products could be among the most significant health innovations of the 21st Century – perhaps saving hundreds of millions of lives. The urge to control and suppress them as tobacco products should be resisted and instead regulation that is fit for purpose and designed to realise the potential should be championed by WHO.

While this is the big picture, there are many details to address that go beyond the scope of this letter.  However, we thought it would be helpful to signal some of the available literature that may inform an evidence assessment.  We have drawn on a letter to the Straits Times (Adverse health effects of e-cigarettes June 16th) from Singapore Ministry of Health, which sets out some arguments about e-cigarettes. We provide a guide to some of the evidence on key points below:

  1. Toxicity. The concentrations of toxins or carcinogens in e-cigarette vapour are generally tens to thousands of times lower than in cigarette smoke.  Many toxins are simply not present at detectable levels or equivalent to the tolerances allowed in medical products [9].   This is the reason why experts believe e-cigarettes to be at least 95% lower risk than smoking [10][11]: “From analysis of the constituents of e-cigarette vapour, e-cigarette use from popular brands can be expected to be at least 20 times safer (and probably considerably more so) than smoking tobacco cigarettes in terms of long-term health risk”.
  2. Secondhand exposure. Exposure to second hand cigarette smoke is thought to create risks of disease in bystanders. However, the toxins and nicotine in exhaled vapour are at very much lower levels than the sidestream and mainstream emissions from cigarettes. In his detailed review of the toxicity evidence, Igor Burstyn concluded that risks to active users were well below thresholds used to set workplace exposure standards and concluded that: Exposures of bystanders are likely to be orders of magnitude less, and thus pose no apparent concern. [12]
  3. Particulates. Though particulates from diesel engines, power stations and cigarette smoke are harmful, it cannot be assumed that particles from ENDS vapour are harmful simply because they are the same size. The aerosol particles in e-cigarette vapour do not have the same aggressive surface chemistry and physics as smoke particles, which contains thousands of products of combustion.  The size of the particles is of little importance if they are not actually toxic [13].
  4. Vulnerable users. Any pregnant woman would be well advised to avoid using alcohol or nicotine, but for those who cannot or will not quit using nicotine, then an e-cigarette or smokeless tobacco product will be much less risky than continuing to smoke. Risk to the foetus is not an argument to ban low-risk products for all adults, while leaving the high risk product widely available.  The safety profile of nicotine has been well established through years of trials of nicotine replacement therapy, and there is no proposal to ban these products on account of nicotine-related risks [9]
  5. Smoking cessation. There are now millions of ex-smokers who use e-cigarettes or smokeless tobacco. For example in Britain, there are 2.6 million e-cigarette users of which 1 million are ex-smokers [14]. They are not using e-cigarettes to as a smoking cessation treatment, but as a relatively low risk alternative to harmful smoking as way of consuming nicotine.  A Cochrane Review of e-cigarettetrials [15] suggests that, on the limited data available, vapour products are likely to be effective for smoking cessation. Most studies have been observational, rather than trials and have generally shown success with e-cigarettes. For example, one of the best designed [16] found: People attempting to quit smoking without professional help are approximately 60% more likely to report succeeding if they use e-cigarettes than if they use willpower alone or over-the-counter nicotine replacement therapies.
  6. Gateway effect and renormalistion. There is no evidence anywhere in the world supporting a ‘gateway effect’ in which low risk products such as e-cigarettes cause people who would not have smoked to become smokers.  In generally we have seen declines in teenage smoking accompany any rise in e-cigarette use and e-cigarette use highly concentrated among smokers.  It is likely that e-cigarette use is an alternative to smoking in young people who would otherwise have started to smoke – and thus have a protective effect. Longer term data is needed but there is no basis to draw any conclusion that e-cigarettes increase smoking [17].
  7. Proof of concept: the Swedish experience. We have a strong proof of concept that alternative sources of nicotine can radically reduce smoking and related disease – and this is an opportunity that should not be wasted with badly designed legislation.  In Europe, Sweden stands out as having by far the lowest smoking rate, 11% in Sweden compared to the EU average of 26% [18].  The reason for this is the high use of smokeless tobacco instead of smoking.  This has led to very substantial reductions in disease in Sweden [19] that cannot be even partly replicated in the rest of the EU because snus has been banned in the EU other than Sweden.
  8. Professional practice. There is now recognition among professional tobacco control and public practitioners that e-cigarettes (ENDS) can be used constructively to reduce harm. For example in Britain, cautious evidence-based guidance for professionals has been developed by the National Centre for Smoking Cessation and Training and Public Health England, the government’s public health agency. It provides a clear and measured assessment of science and best practice that could be valuable to any country wishing to exploit the opportunities and minimise the risks [20]

The only thing really threatened by ENDS is the manufacture, import, sale and consumption of cigarettes. To maintain and extend bans on products that compete with cigarettes but have far lower risk to the user would be an unscientific, unethical and lethal error based on current evidence: on what ethical basis should a government prevent a smoker substantially reducing their risk by switching to these products? There is nothing ‘precautionary’ about banning safer products – being cautious about safety is no different to being complacent about harm. We would like to finish with the words of Derek Yach, the former WHO Director for tobacco policy who led the effort to bring the global Framework Convention on Tobacco Control into being [21]:

At the moment, it’s estimated that there will be a billion tobacco-related deaths before 2100. That is a dreadful prospect. E-cigs and other nicotine-delivery devices such as vaping pipes offer us the chance to reduce that total. All of us involved in tobacco control need to keep that prize in mind as we redouble efforts to make up for 50 years of ignoring the simple reality that smoking kills and nicotine does not.

We hope we have provided enough information and analysis to show that there is at least a deeper debate about the role of these products. We believe the Government of Singapore should insist on a more complete assessment of evidence, pause the introduction of any bans and move to reassess its policy approach.

We urge the Government of Singapore to heed this message and to adopt a world-leading progressive policy in this area – based on proportionate risk-based product regulation, protective marketing restrictions, a fair excise risk-based regime, accurate information and advice to consumers and a recognition that excessive regulation has harmful unintended consequences through the protection of the cigarette trade.

We hope that Singapore will become a world leader in the regulation of these innovative and disruptive products, improving on the emerging regulatory regimes of the European Union and US Food and Drug Administration.  If that happens, by 2040 we are confident that Singapore will have played a significant leadership role in rendering cigarettes obsolete and bringing forward the ‘endgame’ for tobacco related disease.

We would be pleased to assist in any further assessment, and we would welcome a response to the points made in this letter.

Yours faithfully,

Professor Gerry Stimson
Emeritus Professor, Imperial College London;
Visiting Professor, London School of Hygiene and Tropical Medicine

Clive Bates
Director Counterfactual Consulting and Advocacy
Former Director Action on Smoking and Health (1997-2003)
Founding member, Framework Convention Alliance for the FCTC

Both writers speak in a personal capacity and do not necessarily represent the views of previous employers.

Heartland Vapes Presents Extreme Vapor Expo

Screen Shot 2015-07-26 at 9.57.01 AMExtreme Vapor Expo will be held in The Exchange Building at EXPO Square, Tulsa Fairgrounds, Tulsa, Oklahoma, Aug. 7-9.

Friday, August 7 – OPEN TO THE TRADE ONLY – 2 to 7 p.m.
Saturday, August 8 – OPEN TO TRADE – 10 a.m. to 7 p.m. CONSUMERS: 2 to 7 p.m. Sunday, August 9 – OPEN TO CONSUMERS and TRADE – 10 a.m. to 6 p.m.

Extreme Vapor Expo is a business to business, as well as a business to consumer event. Professionals in the electronic cigarette (vapor) industry will have the opportunity to network and learn valuable new information from each other. Consumers will have the chance to find out about the newest and best products, sample flavors of e-liquid from around the country and get a great deal on a vaporizer!

Must be 18+ to attend. Saturday and Sunday are OPEN TO THE PUBLIC! Admission for consumers is simply one canned food item (will be donated to one of Tulsa’s soup kitchens). Trade professionals should sign up at www.extremevaporexpo.com in order to conduct B2B trade with Vendors.

Extreme Vapor Expo is waiving the registration fee for the press. Contact Jane at extremevaporexpo@cox.net to receive your entry badge.

Mighty Skins Releases Vape Store Owner Survey Results

unnamedThe Mighty Skins content team recently put together a survey that polled more than 100 vape store owners to get a better idea of the vaping industry. Where is it heading? Who is on board?
Mighty Skins asked them various questions about customers’ preferences, as well as trends that vape store owners are seeing. Check out the survey results here: http://blog.mightyskins.com/vaping-and-e-cigs/2015-vape-store-survey.

E-Cigarette Vapor Has No Toxic Effect on Lung Cells, Study Shows

Screen Shot 2015-07-23 at 5.17.09 PMBritish American Tobacco (BAT) is the latest organization to complete an e-cigarette study, and this one is a win for the vaping community. Using a “smoking robot,” the research team found that e-cigarette vapor has no toxic effect on human lung cells, according to a story on ejuiceologist.com. In fact, the publication said that inhaling nicotine vapor could be as safe as breathing air.

In conjunction with the MatTek Corporation, BAT used in vitro lab experiments with the smoking robot to expose lung cell replicas to tobacco smoke, two brands of e-cig vapor and air.

“After being exposed to old-fashioned smoke for six hours, the cells died. However, after subjecting the cells to an ‘aggressive and continuous’ dose of e-cig vapor, researchers claimed the damage to the airway tissue was ‘similar to that of air,’” according to the ejuiceologist.com report.

For the full story, visit http://ejuiceologist.com/new-study-shows-electronic-cigarettes-have-no-toxic-effect/.

Vape in the Fort 2.0 Announced

Vape In The Fort 2.0Vape in the Fort 2.0 invites visitors to join the convention in Fort Wayne, Ind. Aug. 28 through 30. Organizers are offering half price booths to all Vape Expo NJ exhibitors who make contact by July 24.

Vape In The Fort will be outdoors at the famous Headwaters Park, in downtown Fort Wayne. Organizers expect to have at least 5,000 attendees at this event. Vaping will be encouraged! Vape In The Fort had its debut in February of 2015. Organizers estimate that each booth made around $3,000 in the five hours that the doors were open. Plans include doubling, if not tripling, those numbers for 2.0.

Phil Busardo (tasteyourjuice.com), Jonathon Thomas (VapeStars) and Dimitris Agrafiotis will be there all weekend, walking the floor and hosting advocacy seminars. Busardo and Thomas were at the inaugural event; read Busardo’s review here.

For more information, visit www.vapeinthefort.com.