Taking a Look at The Smoke Free Alternatives Trade Association

Taking a Look at The Smoke Free Alternatives
Trade Association

By Cynthia Cabrera, SFATA Executive Director


The e-cig industry is a disruptor, turning the tobacco industry on its head,
empowering consumers and creating a new multi-billion dollar industry. But, in the
long run who will be able to reap the windfall brought on by this nascent industry?

The World Health Organization, the Center for Disease Control and the Surgeon
General have for many years agreed that tobacco use is harmful, and in particular, that
smoking tobacco cigarettes is very harmful in various ways. Despite the well-known dangers
of cigarette smoking and the public policy arguments in favor of reducing tobacco consumption such as lower health care costs, efforts to reduce tobacco consumption have not been as effective as one would expect over the past several decades. Reducing tobacco use is a significant benefit that has the potential to change our society for the better and an objective that the FDA and anti-smoking groups across the globe have been trying to achieve for decades.

I believe a major problem right now is that FDA and anti smoking groups seem to view vapers and the act of vaping as indistinguishable from smokers and smoking when the two are in reality very different things. Given the stigma smoking has earned, and the harm it causes, there is a strong push by FDA, various Attorney Generals, and legislators at the federal, state and local levels. These groups and individuals confuse smoking with vaping and attempt to regulate vaporizers in the exact same manner as cigarettes. This doesn’t make sense, and would be a huge mistake on many levels as it would unfairly stifle the industry, deny millions of adults an alternative to tobacco and stifle one of the most prolific segments of our economy.  That’s bad news for an industry that’s largely comprised of small companies and entrepreneurially-minded individuals

The Smoke Free Alternatives Trade Association (SFATA) exists in part to help educate smaller and mid-sized companies as to what we consider to be acceptable advertising, manufacturing and marketing protocols and to serve as a powerful voice for them in our nation’s capital as well as in their own backyards where many of them are being unfairly treated as though they were tobacco companies. 

At SFATA we are constantly engaging and educating regulatory officials and legislators at the federal, state and local level on behalf of our members. Our membership grows each month as more companies look to collaborate to achieve common goals and to obtain guidance and support as the industry expands and become more complicated.

To date, SFATA is the largest e-cig trade association and is comprised of sophisticated companies in the industry who are looking to work together to help protect common interests.  Business owners and consumers of e-cigs and e-cig accessories can help in a variety of ways:

Become a member of SFATA. While different companies may not always agree on every initiative, as some affect others differently in the marketplace, its important to have an industry that speaks with a unified voice on the issues that everyone agrees are most important. SFATA is committed to engaging with government agencies and elected officials in an effective manner—to communicate industry messages that smaller and mid-size businesses would not normally able to convey. We employ FDA experts, as well as attorneys and staff who specialize in the areas that affect our industry and are able to be of the most help as they have a profound understanding of the regulatory, legal and business issues that are unique to the vaping community. 
The way consumers and business owners talk about vaping needs to be different.

As a business owner, your message and your right to communicate it, is different than that of a consumer and that’s an important distinction. A consumer can talk about his or her vaping experience with impunity and in ways businesses cannot.

A consumer can advocate about what they see as any benefit vaporizers provide them with. Perhaps the availability of flavors keeps that consumer interested in using his or her personal vaporizing device rather than tobacco cigarettes? Perhaps he or she has cut down use of tobacco cigarettes and have saved money? Perhaps he or she feels better having switched to vaping from smoking. There are many compelling, important and amazing stories that vapers share about how vaping has changed their lives for the better. It’s important that consumers and consumer advocacy groups make those statements so that elected officials, government agencies and others unfamiliar with vaping understand consumers’ point of view. 

Business owners have a responsibility to sell and advertise products as intended and governed by law. While it is fine for consumers to share their personal stories, business should never make or endorse health or smoking cessation claims. Doing so could, arguably, subject such a business to being regulated by the FDA as a tobacco product under the current state of the law.  

Instead, craft your message as a business owner and focus on the economic impact this product has given you. Focus on the jobs you’ve created, the taxes you pay, the properties you rent and how you’ve assisted your community financially.  Attend meetings and stay in tune with what is happening in your community. Visit the SFATA website to get more information about issues in your state. Rally your customers to attend meetings as well; have them share their stories.  It’s important to engage with legislators and be part of the process as they are responsible for making decisions that affect your community and they need to hear from you.

Whatever the case is, consumer or business, advocating for an industry and the right to use new technology requires a lot of work. Consumer and businesses that engage and communicate with lawmakers have the ability to effectuate positive change. Legislators care about and listen to their constituents. Our website has tools to contact elected officials and information business owners can utilize for themselves and relay to their elected officials and communities  in support of the industry.

For more information, visit www.sfata.org.

Vaper Expo UK Returning Oct. 14-16

unnamedThe Vaper Expo UK 2016 – The Return, taking place Oct. 14-16, is already off to a flying start. Spaces and additional advertising options are in high demand. In just under two weeks organizers nearly have 50 exhibitors already confirmed.

Exhibitors confirmed so far :

Element Eliquids
Gilla Operations llc
Black Bamboo Liquids
The Yorkshire Vaper
Mohawk & Co.
Dinner Lady
Drip Forge
Eco Vape
Diamond CBD
Cotton Bacon
Vjuice eliquid
Magnifecig Online Ltd
Shenzhen Inshare Technology Co
Momo e liquid
Vape Store
12 Monkeys Vapor
Illusions Vapor
Cloudy Heaven
Just e Juice Ltd
AM Labels
U.K. Vape Supply Ltd
Advanced Dynamics Limited
Doozy Vape Co
SteamWorks Tech Ltd
demand vape
Kaat int ltd
Cuts Ice Ltd
Wick Liquor Ejuice Co.
premier e cigs
Pink Mac Ltd
QuickLabel Systems
Advanced Labelling Systems Ltd
excel packaging machinery limited
ufatrader ltd
Juice Sauz
Shenzhen IVPS Technology Co
Ultimate Juice Ltd
cafe racer vape inc

Organizers told Agent VAPE that they have exhibition spaces to suit everyones needs and budget no matter how big or small.
Take a look at the floor plan showing available spaces at www.vaperexpo.co.uk/floorplan.

For more information, visit www.vaperexpo.co.uk.

CCI Maus tank hits the mark — hard

June 29, 2016






As a longtime dripper, I was reluctant for months to make the switch back to a subtank as I wobbled between the countless options. I have them all. Then I found the Maus by Cloud Chasers Inc. (CCI), of Highland, Illinois.

Few sub-ohm tanks on the market have managed to capture the all around experience in a way that would please the average dripper. The Maus changes that.

The 66mm tall tank, available in stainless and black, manages to not only be a cloud beast (as CCI is known for), but also offers what I consider the best flavor available today from a modern tank. It’s coils, available in 0.2 and 0.5 ohms, nearly resemble the SMOK TFV4 in size, but it’s the massive inlets that make the difference. In fact, they are large enough that through four coils, I have yet to drip a single drop of juice in a coil prior to priming.

While the 0.5 ohm coil offers a pleasant vape, to truly see the capabilities of the Maus, one must drop in the 0.2. Cloud production and flavor of the 0.2 rival the VCMT, only from a production coil — not an RTA.

The 0.5 coil is rated for 30-80 watts, while the 0.2 is rated for 80-130. The second week I had the tank, somehow my device was bumped to 200 watts and I got a full pull from the 0.2 coil. After gathering my senses, I took four pulls (at a less moronic wattage, of course) and it vaped clean again. I used that same coil for six more days.

Airflow on the Maus is easily adjustable and in four weeks of use has yet to leak. For me not to make it leak is quite the accomplishment, because my tanks are used and quite heavily abused (I tend to drop things.)

As far as the tanks overall features, one stands out above all — it’s top-fill system. The stainless steel cap comes on and off with only a simple quarter turn. It’s a snug fit, but not so snug that it’s difficult to remove.

The Maus also offers a 510 pin that protrudes significantly. The website advertises it as safe for hybrids. It ran flawlessly on my VCM, but it spends most of its time atop my HexOhm V2 set between 100 and 120 watts.

Coil life is about average for my style vaping — meaning I get about a week out of a coil. There was a time when four days was a standard for me, so it’s an improvement in my book.

The tank is packaged with a SS chuff and a different cap for 510 tip users. Both offer the same quarter-turn option. Also included is a spare Pyrex glass, one of each coil and an assortment of spare parts.

Overall, the Maus is a clearly well-machined subtank that fires on all cylinders. At its $44.95 price point, a vaper can’t go wrong giving this beast a chance.

For more information, visit cloudycollabs.com.

SURVEY: Two-Thirds of Vapers Are Using Electronic Cigarettes to Quit Smoking

bd5aJhimAgent VAPE received this release from Chris Harihar, Crenshaw Communications for V2:

V2, one of the nation’s leading brands of electronic cigarette and vaporizer products, today announced the results of a commissioned study in which 300 U.S. adult e-cigarette users were asked to explain why they vape. The respondents were polled online, between May 11-12, 2016.

When asked to identify the reasons they choose to use electronic cigarettes:

  • Two-thirds (62%) said they do so “to quit or abstain from smoking cigarettes”
  • 38% identified as dual users, vaping e-cigarettes “to obtain nicotine when unable to smoke cigarettes”
  • 36% said they “preferred the flavors and taste over traditional tobacco cigarettes”
  • 29% said they did so because e-cigarettes are more “socially acceptable than smoking cigarettes”

“For most adult smokers, vaporizing devices like electronic cigarettes represent a legitimate alternative to combustible cigarettes,” said Adam Kustin, Vice President of Marketing, V2. “Smokers are increasingly shifting away from combustibles in favor of vaping. This is why the recent FDA ruling to regulate e-cigarettes like tobacco products is discouraging. Big Tobacco wants to curb e-cigarette growth and maintain the status quo, especially as vaporizer technology continues to outpace their offerings and transform the category. The FDA’s more onerous limitations on manufacturers indirectly support Big Tobacco’s goals. Stifling innovation and restricting consumer choice will very possibly drive users back to smoking cigarettes.”

In May, the US Food and Drug Administration decided to extend federal regulatory control to e-cigarettes. According to another V2 poll of 300 vapers released on June 7th, among e-cigarette users, three-quarters (74%) believe that electronic cigarettes “should be subject to some sort of regulatory process.”[1] However, in an April survey also conducted by V2 with 600 respondents, 57% said that they were against any federal regulations by the FDA.[2] Of that 57%, 27% said regulations should occur locally (state, municipality, etc.) and 13% said the industry should self-regulate.

The consequences of overregulation could be devastating for e-cigarette users. As part of the FDA’s ruling, government approval of all e-cigarette products and related consumables introduced after 2007, such as e-liquid, is now required. These products must go through a formal approval process to continue to be sold. Reports estimate that submitting an application for a single product approval could cost more than $1 million for the applicant.[3] In a V2 survey released June 7th, vapers were asked how they would respond if onerous regulations drove e-cigarettes off the market. 49% of those surveyed said they would return to smoking combustible cigarettes. Considering how many report vaping as a way to abstain from tobacco in the latest V2 survey, these numbers aren’t surprising.

About V2:

V2®, the world’s No. 1 volume online retailer of electronic cigarettes, has distinguished itself as an industry leader with its ever-expanding product lines, powerful vapor production and great taste. For more information about V2, visit: www.v2.com.



A Chat with The Daily Caller Reporter Guy Bentley

June 28, 2016



By Tony Ottomanelli II

The Daily Caller news organization reporter Guy Bentley has written countless articles on vaping and E-cigarettes. If you’ve ever read an article on vaping that has been shared across social media, you’ve undoubtedly read his work.

Bentley believes vaping to be very fascinating, for many reasons — first and foremost that it is likely the best option for those who wish to quit smoking. So, rather than choosing to create head-turning headlines, Guy simply covers stories and logically breaks down the facts about vaping because he believes in it.

“The only valid research data is truthfully based on the proper statistics,” he said. Thus, studies summarized on inaccurate data are not valid research results.

continues below…
…continued from above

What he finds interesting about E-cigarettes and vaping is the Public Health factor involved. He noted how people have not had success using all of the smoking cessation alternatives. For instance, nicotine gum, the nicotine patch or even the pharmaceutical solution known as Chantix have all been highly suspect in their efficiency.

“Vaping is something completely born of the market,” Bentley said. He said that he became intrigued by the vaping industry due to the giant “wave of innovation” and how vaping has been “proving to be a very effective solution” for those who are trying to quit smoking.

“Vaping is a brilliant private sector mechanism for a public health need,” he said. “I’m interested in it from those aspects.”

A life-long interest in technology only served to further his interest in the industry.

“This is an absolute textbook example of the baptists and bootleggers problem (meaning moralists and merchants)” Referring to the public health community as the Baptists and the pharmaceutical industry as the merchants.

“There are those in the public health community that seem to be militantly against nicotine use,” Bentley said. On the moralistic side, the public health sector, the “baptists,” believe they can take the abstinence only approach, claiming these nicotine delivery devices are hazardous.

Then on the merchant side, the “bootleggers,” we have the pharmaceutical and tobacco industries who see vaping as a threat to their business.

Bentley said that he doesn’t consider his work necessarily “PRO-Vaping,” yet he believes ”we need evidence on these products and in a free society, grown human beings should be able to choose what products they consume.”

In essence, he is fascinated by the phenomenon of the vaping industry. He said that e-cigarettes and vaping devices “are voluntarily being used by individuals trying to quit smoking, they’re not a burden on anybody and they’re not causing an economic drop either.”

Bentley is motivated by the fact that there are so many questions surrounding the topic.

“What we need to find is why is there so much misleading research on the subject,” he said. “Who is interested in that research? And why is the media being so complacent?”

Within his profession, many of his colleagues are under pressure to receive attention by garnishing sexy headlines. Reporting on something far more dramatic is a great temptation for a lot of reporters.

“A lot of people within the media will simply glance over a press release without looking at any other bits of information or do any other types of independent research or try to listen to any other types of opinions, ultimately sensationalizing the negative stories about vaping and e-cigarettes,” he said. “When considering stories about research studies, the media members are not looking into how these studies were conducted or whether they are credible, they simple gaze over the bullet points and report them as facts.”

Bentley believes the people suffering the most from the mass amount of misinformation floating around are those who have been smoking for 20, 30 or even 40 years — because they are the ones asking “Why should I switch to vaping?”

“It is unquestionable that vaping is safer than regular cigarettes and for the FDA to clamp down on the independent industry is absurd,” Bentley said. “The fact that someone will still have the ability to pick up a pack of regular cigarettes at the gas station, but the vape shop down

continues below…
…continued from above

the street will be shut down is entirely counterproductive.”

The biggest fear is that smokers who are desperate to quit smoking could have their right to seek out a healthier alternative completely taken away from them.

“There will be an obvious economic impact with thousands of
people affected from not being able to bring paychecks home,
jobs will be lost, small businesses will be closed down, people who
may not be able to work any other type of strict background
requirement occupations will have their businesses stripped out
from under them,” he said.

“There are a number of ramifications, but now is not the time for vapers to lose hope or give up. If vapers can mobilize themselves into a coherent constituency, then they can make a huge impact. So, now is the time to mobilize. Contact your legislators, make your voices heard in a reasonable, rational, and positive way. If vapers want to defend their right to vape and protect the industry that is helping them to quit smoking, this is what they need to do.”

The public health movement has been very skeptical and outright hostile towards the private sector and the free market. One reason is that vaping remains unregulated by any public health bureaucracy.

It is clear that there is a general hostility and skepticism of free enterprise and private sector solutions to address a public health issue. The public health movement, in most aspects of lifestyle regulation, in regards to what you can vape, eat, drink, smoke is essentially an anti-choice movement.

The vaping phenomenon could very well be one of the most significant public health advances in human history.

Keep Receiving Compliance Information From FDA’s Center for Tobacco Products

GOVdelivery-bannerHave you been taking advantage of the compliance updates from the FDA Center for Tobacco Products? As the effective date for the deeming rule—August 8, 2016—approaches and as various provisions of the rule take effect after that, the organization would like to continue delivering CTP announcements about key dates and other compliance news straight to your inbox.

If you want to keep those types of compliance highlights coming your way, please sign up here.

And, any time you want additional information about FDA’s tobacco compliance and enforcement activities, please visit CTP’s Compliance & Enforcement webpage.

© VAPE Magazine ™