Game Changer, California, e-cig explodes, e-cigs harmful?, Future Regulation

E-cigs could be a game changer

The tobacco industry has long searched for a holy grail – a product that would give nicotine addicts their fix without also causing disease and death.

The jury is still out on whether e-cigarettes could be that change. Public health groups are highly skeptical, but few doubt that the technology represents a potential sea change.

Some industry observers view e-cigs as potentially the most disruptive force to hit the U.S. tobacco industry since the invention of the cigarette rolling machine.

The market potential for e-cigs has become big enough that major tobacco companies are now entering the category, and even the world’s largest tobacco leaf company has announced plans to become a supplier of nicotine for e-cigs.

While still only a small portion of the overall $80 billion U.S. cigarette market, e-cig sales could surpass traditional cigarette sales within the next decade as cigarette sales continue to decline while e-cig sales grow.

Analysts with Goldman Sachs wrote in late 2012 that if the e-cig market takes off, “there is potential for a big shake-up in the tobacco hierarchy.”

Altria Group consumer research shows that about 50 percent of adult cigarette smokers are interested in alternative products.

California city governments pondering what to do about E-cigs

Seal Beach, Calif., recently passed a 45-day moratorium halting any new e-cigarette and smoke shops from opening in the small beach community.

With fresh memories of how rapidly marijuana dispensaries multiplied and generated controversy, many cities want to slow the spread of electronic cigarette stores until they can figure out the ramifications.

For Jim Basham, Seal Beach's director of community development, the distinguishing line between pot dispensaries and vaping outlets is a bit blurry. He's seen e-cigarette stores evolve into hemp shops — and draw with them a ragtag crowd.

"You have other folks with different intentions," Basham said, "and you can have secondary adverse effects, like crime."

In August, Temple City passed a zoning ordinance that keeps all smoke shops, including those that sell only e-cigarettes, at least 1,000 feet from parks and schools. About a month earlier, Duarte passed an urgency ordinance that temporarily halted any new shops from opening there. And the city of Pico Rivera passed an ordinance that treats the vapor devices like traditional cigarettes.

Some city officials said they want more information about the devices and their health effects.

"I'm not saying you're going to die and go to hell if you use them," said Pico Rivera Councilman Gregory Salcido, who backed the city's decision to treat the devices as regular cigarettes. "But we don't know enough about them, and as a result we're going to cover our bases."

E-cig exploded, Atlanta woman claims

One Atlanta woman claims she's happy to be alive after a very difficult electronic smoking experience.

As WSB-TV reports, Elizabeth Wilkowski is sure that what she experienced was no ordinary event.

"I didn't hear a boom. It wasn't a pop. It was a kaboom!" she said.

Wilkowski claims that she had simply plugged the e-cigarette into her computer's USB port in order to charge it.

This particular e-cigarette was a Seego EHit, manufactured in China.

Are e-cigs harmful? Nobody knows for sure

The jury is still out on whether vaping is dangerous. And there are still plenty of conflicting opinions.

“People are inhaling some type of chemical vaporized compound into their lungs without really knowing what's in it," said Dr. Mike Feinstein, a spokesman for the American Lung Association.

Last year, the American Lung Association issued its own warning about e-cigarettes: “This is a buyer stay-away, a buyer health hazard, potentially."

Dr. Robert Greene, who treats lung cancer patients at Florida’s Palm Beach Cancer Institute, said the product is potentially a health hazard. “There really is no information about whether they're safe or not, and that's part of the problem," said Greene.

He says with no real data on e-cigarettes, the three-year-old tobacco alternative may actually be more harmful that traditional cigarettes.

"The doses of nicotine that you get could conceivably be higher than what you would get in a typical cigarette," said Greene.

According to the Tobacco Vapor Electronic Cigarette Association, e-cigarettes contain just five ingredients, all approved by the FDA. Recently, the FDA announced it will begin to regulate e-cigarettes as a tobacco product.

Future of e-cigs hinges on regulation

There’s been little research done on e-cigarettes, but among those studying the devices is Dr. Greg Connolly, professor of public health at Harvard University.

The future of e-cigarettes, Connolly said, hinges on how the FDA approaches regulation of them.

"This could be a tool — if it's regulated correctly — to help end dependence on cigarettes and nicotine. This is probably the best quitting device known to man," said Connolly, who co-authored an early study on e-cigarettes.

But they just as easily could become a means to hook more people on nicotine, he said.

If the technology continues to develop...they could become even more addictive than the conventional cigarette — that's frightening," Connolly said.

Connolly plans to publish research on a set of habit-forming compounds, or so-called "super juices," that have been in conventional cigarettes like Merit and Marlboro since the late 1970s — and that he has found to be present in some popular e-cigarettes.

These super juices — which aren't present in nicotine gum or patches — could help make e-cigarettes a more effective quitting aid because they would deliver the kick of a regular cigarette, Connolly said. And like the patch, he said, users could wean themselves off nicotine by stepping down the dosage — that is, provided e-cigarettes are regulated such that graduated doses of nicotine are required to be availed.

But Connolly, who has served on FDA's Tobacco Products Scientific Advisory Committee, said the agency does not seem poised to regulate e-cigarettes as a quitting aid. Rather, he said, FDA seems headed toward regulating them as tobacco products, which would leave the companies free to market the highest allowable dosages and essentially assure an ongoing supply of addicts or customers.

"FDA seems to be poised to ban Internet sales, which is exactly what (big tobacco companies) want," Connolly said. "That will only destroy competition and hand the market over to (the big three companies) whose only mission is to make the most addictive product they can."

The three major companies are Lorillard, Philip Morris, and Reynolds American.

Virgin Vapor Founder, CEO Annette Rogers Hosting TPC Booth

TPC_2015_logo_Final_wDates-H3_webThis year’s TPC in Las Vegas is shaping up to be a big event, and Virgin Vapor’s CEO and founder Annette Rogers is hosting Booth 2044 at the show.

Virgin Vapor will be offering free e-liquid tastings, T-shirts and raffles at next week’s event, Jan. 28-29, at the Las Vegas Convention Center.

For more information, visit Tobacco Plus Convenience Expo

VAPE Releases Video Highlighting Anticipated February Issue Cover Shoot

The next issue of VAPE is due out in February, but our faithful readers won’t have to wait until then to get a sneak peek of the behind-the-scenes work of our new cover. View the video here.

Thank you to all of the people who worked so hard to put together our cover and inside pages photo shoot for our first issue of 2015!

Where Vaping & Elegance Unify
Vape Magazine February 2015 Valentine’s Issue | Video Teaser
BTS Video | @Bgateb | @CaliVapers
Creative Director | Vape Magazine VP @Jon_Laverde
Photography | Ezra & Jen Zuniga | @135Fotografiks
Models | @Alex_Ramadan | Otto Models
@NikkiiQuintero | Models Direct Management
Stylist | A&D Styling
Wardrobe: Calvin Klein | | Vala Moj | Wonderland Corsets
Makeup Artist | @HenryAbraham
Hair Stylist | @HairByCarina using JBeverlyHills | Assistant | Cat Hoist
Photography Gear | @RedefineRentals


Ozark Vape and Supply Readies Third Store

OzarkVapeOzark Vape and Supply will open its third retail location in March in Springfield, Mo. The success and growth of the Ozark Vape and Supply brand has created an opportunity for owner Keaton Davis and his team to bring a stellar vaping experience to Southwest Missouri and Northern Arkansas residents.

Current plans are to place a total of six retail outlets in the area. All stores feature modern decor, a relaxing atmosphere and full flavor bar for sampling. In addition, Ozark Vape and Supply stores will bring the industry a new line of vaping products including innovative new equipment like Atom and OVS.

Owner Keaton Davis said in a release that his mission is to be the most innovative and well-researched vendor in the field of vaping. Davis, working with manufacturers, has designed a new battery that will be coming to the market later this year under the OVS brand.

After trying many different ways to quit smoking himself, Keaton decided that vaping offered a viable alternative to smoking tobacco. His mission began by committing to change his life and the lives of others through vaping. Davis’ mission led to international research trips to Europe and Asia. Davis’ research evolved into a partnership with a long-time established company Yuan-yi, more commonly know as YY E-cig. Working with Yuan-Yi, Davis is crafting a new brand and company poised to bring an international line of innovative vaping products to the market.

For more information, visit


10 States Vowing to Add E-Cig Taxes This Year

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Last year 15 states tried to enact bills that would add taxes onto e-cigarettes, according to a recent story on North Carolina was the only state to come through in some sense, adding a five cent per milliliter tax on liquid nicotine.

Legislative sessions for 2015 are under way, and 10 states are heavily considering tax legislation on e-cigarettes.
Here is the rundown of the list as reported by
Indiana: The Indiana Attorney General has proposed taxing e-cigarettes at the current state tobacco tax rate of 24 percent of the wholesale price.
Nevada: Senate Bill No. 79 provides for the taxation of liquid nicotine at 30 percent of the wholesale price.
New Hampshire: A legislative request has been made for a bill to increase the state’s tobacco tax and dedicate the increase to tobacco prevention and control programs. The bill has not yet been drafted and details on the actual proposed tax increase have not been made available.
New Jersey: Three carryover bills from the 2014 legislative session include Bill No. A 1308 that would tax little cigars at the same rate as cigarettes (13.5 cents per little cigar), Bill Nos. A 1944 and S 1213 that would raise the tobacco products tax rate to 90 percent of the wholesale price and tax moist snuff at $2.25 per ounce, and Bill No. A 2021 that would reduce the cigarette tax by 30 cents per pack.
New Mexico: Bill No. S 65 would impose an excise tax at the rate of four cents per milligram of liquid nicotine solution contained in alternative nicotine products.
New York: Bill No. A 296 would assess a tax on electronic cigarettes and electronic cigarette nicotine cartridges at a tax rate of 75 percent of the wholesale price.
North Dakota: Bill No. H 1133 would change the method of taxation on other tobacco products, not including moist snuff or chewing tobacco, to 28 percent of the wholesale price.
Oregon: Bill Nos. D 1037 and D 2268 expand the definition of tobacco products for purposes of taxation to include electronic cigarettes and nicotine solution. Bill No. D 2565 increases the tax on cigarettes from $1.31 per pack to $2.56 per pack while Bill No. D 317 increases the tax on cigarettes from $1.31 per pack to $3.15 per pack.
Virginia: Bill No. HB 1310 imposes a tax on electronic cigarettes and other vapor products at a rate of 40 cents per millimeter of nicotine liquid solution or other material containing nicotine and authorizes certain cities and certain counties to impose a tax on vapor products.
Wyoming: Bill No. D 316 raises the tax on cigarettes from 60 cents per pack to $1.00 per pack and increases the tax on other tobacco products from 20 percent to 33 percent of the wholesale price.

Vape On the Bay Event Announcement

vape-on-the-bay-flie2E6163-791x1024Our friends to the Northeast, in Green Bay, Wis. in fact, are having a vape event! Vape On the Bay will take place on March 21 frm 2-7 p.m., and show organizers are expecting more than 1,000 attendees. As of the time the Agent received this information, 13 vendors were confirmed.

Registration is free, and for more information, visit or

VAPE Readers: Time to Show Us Your Mod!

unnamedTo all you modders out there, now’s the time to show off. We want to see what you’re made of!

Do you have a unique device that you want to talk about? Send us a photo (of just the mod or of you and your mod—be creative!), your first and last name, the name of the mod manufacturer and any other specs you’d like for us to know. If chosen, you and your mod could be featured in the next issue of VAPE Magazine!

Please send your submission to with “My Mod!” in the subject line.

Flavour Art Brings ‘Flavours’ to North America

flavourart-catimgFor many years Flavour Art Italy has specialized in premium flavors specifically made for e-liquids for the vaping community. Flavour Art has been a leader in safety, the first to remove Diacetyl and AP from their vaping flavors in 2011 and clearly note where they are still present in our food flavors. Flavour Art has grown across Europe to become the leading e-cigarette e-liquid flavor manufacturer of choice.

Flavour Art has led the industry in the investment in research with professionals like Dr. Konstantinos Farsalinos in its Clearstream e-cigarette research projects and continue today to further invest in more new vital evidence based research of vaping as a safer alternative to tobacco.

In 2015 Flavour Art will invest in North America and open in Q1 2015 its first offices and distribution center in North America. Specifically, the company aims to only sell its flavorings to a growing list of e-liquid manufacturers and DIY flavoring vendors wanting to have safe, trusted premium flavorings.

Shaun Casey (aka Niagara Kayaker) has been recruited and hired as the North American president for Flavour Art. Casey brings decades of successful senior business executive experience in chemical manufacturing and distribution working with retailers, along with his passion for vaping and dedication in advocacy to the community.

In addition, a North American Flavour Art website will soon launch, adding ordering, tier one professional marketing programs, support and logistics to clients in the United States and Canada. Flavour Art will continue to lead the market in support of research and advocacy for the industry’s future.

For more information, contact support@Flavour

Vaping Industry Forecasted to Reach $3.5 Billion in 2015

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Way back in 2013, the vaping industry was forecasted to reach $1.7 billion by the year 2015. In fact, our industry is set to more than double that this year, according to Bonnie Herzog, Wells Fargo Securities’ senior tobacco and beverage analyst.

A story that ran on took a closer look at multiple smokers-turned-vapers stories from the past year. Reasons cited for turning to vaping included weaning oneself off of nicotine, saving money and turning vaping into a hobby.

For the full story, visit

Now Hiring: Account Manager/Sales Rep

VAPE Magazine is hiring a commission-based account manager/sales representative who is committed to taking our sales force to the next level.

Prime candidates will have:

  • 2+ years of sales/account management experience
  • 1+ years of vapor industry experience
  • Excellent customer service, organization, communication and phone skills
  • The ability to multitask, meet quotas and deadlines
  • The ability to establish long-lasting relationships and sales closing capabilities

Highly desirable qualities include:

  • Advertising sales experience, particularly in the vaping industry
  • Bilingual in Chinese, Spanish or French
  • International business experience

To apply, send a cover letter, resume and reference list to by Feb. 16.

Due to the high volume of applications we receive, only those being considered will be contacted.


Breaking News: Lou Ritter Retires From AEMSA President Position, AEMSA Shares ‘Productive’ 2014 Aspects

imgres2014 marked a huge year for the American E-Liquid Manufacturing Standards Association, and the year closed with AEMSA’s annual elections for the 2015 Board of Directors. Lou Ritter, also co-founder, has retired from the lead office, a significant change for the organization.

“Lou remains connected to AEMSA and will continue to work with us and be visible. The AEMSA Board has named Lou as President Emeritus; this is a title he more than earned over the past few years. Lou has dedicated an enormous portion of his life to the missions and goals of AEMSA, the electronic cigarette industry and THR,” Jeff Hammel, AEMSA’s incoming president, said in a statement.

Ritter will continue his work with AEMSA and the E-Research Foundation.

To learn more about AEMSA’s accomplishments in 2014 and vision for 2015, visit