VAPEVIEW: The Cloud Chasers

The Cloud Chasers

Every individual has requirements for what they would call the “perfect vape.” For some it’s all about flavor and it just has to taste good. For others it’s juice heated to a precise wattage in a fresh cartomizer and the resulting plume. For some it’s being able to blow massive clouds on a mechanical mod after toiling over sub ohm coils, repetitiously working with wire and cotton until they get the math right. These are the cloud chasers.


Cloud chasing, as the practice has been coined, is the art of using sub ohm coiled atomizers on mechanical mods. The coils can be single, dual or multi configurations. Some cloud chasers are using ribbon wire and others are configuring their setups with nifty micro-coils. They spend their time talking on message boards and subreddits about their .8 ohm coils, showing pictures of his or her builds, coils aglow resembling the color of the sun, gloating about the lack of hot spots. On YouTube you can find the cloud chasers recording themselves expelling clouds so voluminous that if you watch long enough you’ll eventually think you see an animal form. There is no wispiness in the world of the cloud chaser. I am in awe and I am jealous.


What is utterly remarkable about the cloud chasers is how, in each posting or thread, they explain that safety cannot be overemphasized. There is an inherent risk of having a mod blow up in your face and your body covered in scarring battery acid if you are not careful, do not have your math correct, or are not aware of the amp limit or discharge rate of your battery. If you do not understand Ohm’s Law and how that correlates to the drain of your battery, then cloud chasing is likely not for you. It is dangerous if not done correctly and can cause serious bodily harm or burn your house down.


There are a lot of subcultures that make up the vape community. There are folks perfectly content with their streamlined eGo setups, the juice heads that have every flavor imaginable and the mod collectors that can tell you every spec of each device they own. The cloud chasers are the builders or Pecos Bill of vapor, wrangling their equipment to tame the perfect cloud.



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Johnson campaign first to condemn FDA vaping regs

October 4, 2016



Libertarian presidential candidate Gary Johnson’s campaign has now officially gone on the record condemning the FDA’s regulation of the vaping industry.

To date, no other candidate has weighed in on the issue.Gary Johnson

“In the first debate, voters listened to two candidates dance around the American economy,” said Jim Wallace, national director of the Johnson-Weld campaign. “What you’ll never hear from those candidates is how the economy is being killed by excessive regulation. That just doesn’t make any sense.”

He said that he believes vaping is about to be regulated out of existence.

“The vaping industry currently counts about nine million customers, producing about $4 billion a year in annual sales,” he said, citing figures from industry sources. “With the excessive regulation recently introduced by the FDA, as many as 12,000 vaping businesses will be put out of business.”

The regulations require manufacturers to go through a costly pre-market approval process estimated to cost as much as $300,000 to $1 million per SKU. Most believe that such regulations will simply crush the industry, regulating it out of existence.

“As Gov. Gary Johnson has said, the free market and entrepreneurial spirit should be encouraged, not destroyed,” Wallace said. “Nowhere is this more obvious than the vaping industry.”

Corey Noles is the Editor in Chief of VAPE Magazine. He is also the owner of Inked Up E-Liquid Co. and Busted Knuckle Vapor Fluids. Contact him at

D-Day: August 8, 2016 Deeming Rule in effect – Now What?



By Patricia Kovacevic

The entire vaping industry is painfully aware by now that the Food and Drug Administration (FDA) Final Rule, deeming tobacco products to be subject to the Federal Food, Drug and Cosmetic Act, went into effect on August 8.

What are some of the rule’s implications for manufacturers, importers, retailers and consumers? As the industry feels that the rule is vastly inadequate and disproportionately onerous on manufacturers of vaping products, given the tobacco harm reduction potential of these products, what can still be done to redress this situation?

In brief, the rule will enable the FDA to review new tobacco products not yet on the market (and, one must add, review and possibly take off the market many of the current, newly regulated products); help prevent misleading claims by tobacco product manufacturers, evaluate the ingredients and manufacturing of tobacco products, and communicate the potential risks of tobacco products, according to the FDA.

Notably, the rule does not meet societal expectations to impose product standards. Those must be issued pursuant to separate rulemaking, and the rule does not impose an obligation on the FDA to communicate relative risks of the newly regulated products versus conventional combustible cigarettes.

Additionally, the rule fails to distinguish among finished products, spare parts and other elements, imposing the same very onerous pre-market review requirements on practically anything and everything sold to consumers. This includes items that can be bundled or used with, or as a replacement part, or enhancement of, a newly regulated product.

What Can Retailers Expect to See After August 8?

The first type of activity the FDA will engage in will be retailer inspections, typically through subcontracted state authorities. As of August 8, age verification becomes mandatory, and automated self-service units may only be placed in age-verified, adult-only venues. Thus, retailers will be inspected openly or anonymously to ensure age verification is conducted at the point of sale, and that minors do not manage to buy products. Online retailers are required to have suitable age verification in place—though the FDA will not suggest any particular provider or age verification scheme, and thus can expect that FDA agents will attempt to make purchases on behalf of underage individuals.

Retailer violations will typically be noted in warning letters. Numerous examples of warning letters to retailers of conventional cigarette products may be found at

If a retailer receives a warning letter, the retailer may contact the Center for Tobacco Products (CTP) if he or she would like more information—though more information will not necessarily be provided.

The FDA requires that the retailer respond to the warning letter within 15 working days, in writing, by mail or email, and include an explanation of the steps the retailer will take to correct the violation(s) and prevent future violations. For example, the retailer could submit that he or she would retrain employees and remove the problematic items, etc. The retailer must also provide their current contact information, and the FDA may also recommend training. While retailer training is not mandatory, the FDA provides a few resources for retailers wishing to train their sales staff.

It is expected that the FDA will conduct a flurry of retailer inspection activities on an ongoing basis, as this is the most visible and easiest type of enforcement the FDA can undertake promptly.

With respect to manufacturing activities at the retail level, it may be an objective of retailer inspections as well, though personally I suspect more senior CTP staff might become involved with such inspections. This is due to the level of detail and documentation that might be required to conclude a manufacturing violation has actually taken place.

What Can Manufacturers Expect to See After August 8?

The FDA may inspect manufacturers at any time after August 8, however, the deadline for manufacturers and importers (which fall within the definition of a manufacturer) to file a facility registration and product listing is December 31, and therefore, the FDA is not likely to have the necessary information as to where and what to inspect before that date.

Our view is that manufacturer inspections might start early in 2017. There is still considerable confusion as to whether foreign based manufacturers will be inspected. The FDA surely has that authority and at an industry conference call in May, their CTP director suggested all is fair game in the industry.

Foreign manufacturers should require clarifications from the FDA on this topic. The FDA routinely inspects Chinese and Indian facilities engaged in manufacturing of other FDA regulated products, such as drugs and devices.

In any event, a robust inspection preparation plan and possibly mock inspections will help manufacturers navigate

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the very first FDA inspections with less disruption. Initial FDA visits may only seek to establish a benchmark for future inspection, however, do expect extensive requests for document production during those early inspections.

Deeming Rule Deadlines and the Future

There are various compliance deadlines for manufacturers, retailers, importers, and distributors. The FDA captured those in a rather comprehensive document available on their website at:

Notably, the next deadline refers to the most onerous requirement, which is submitting a pre-market tobacco product application (PMTA). This may very well signal the beginning of the end for many in our industry.

As we all know, when the FDA issued the Deeming Rule, it also published a draft guidance entitled, Premarket Tobacco Product Applications for Electronic Nicotine Delivery Systems (ENDS), and therein lies the rub. While the guidance is supposedly “non-binding”, we all know the FDA always follows its own guidance and allows itself to request, in fact, much more information than what is listed in the guidance.

Those of us with a long history of engagement with the FDA, and having successfully navigated similar requirements, understand the complexity of the information and studies required in support of a PMTA and find that time, availability of research facilities, and cost might render the PMTA pathway available to only a few.

It is also blatantly unfair that the FDA will take products off the market as of August 8, 2019 if they fail to review the respective PMTA applications duly filed by August 2018 because of the FDA’s own speed of review. Namely, a leading official at the CTP clearly stated in a recent webinar that, if FDA does not get around to reviewing a PMTA application by August 8, 2019, it will order the respective product off the market and continue reviewing the PMTA at its leisure—while the manufacturer presumably shuts down its operation and goes home, waiting indefinitely for some sort of resurrection.

Given the expected enormous number of potential PMTA applications (our estimate, not the FDA’s), there are likely not enough scientists in the entire FDA to review them before the extended compliance deadline of August 8, 2019.

It’s not all doom and gloom, though. Given sufficient resources and more time, a good faith PMTA may be submitted, but few companies will have the know-how, resources, and willingness to engage in such multi-million dollar undertakings that can ultimately lend themselves to improbable outcomes.

So what has been done, and can be done, to ensure the industry’s survival, give hope to smokers who want less risky products, and avert a tobacco-harm-reduction catastrophe?

Promptly and upon publication of the Deeming Rule, Nicopure Labs filed the first and to this day, the fastest moving lawsuit against FDA in Washington, D.C. Circuit Court.

A coalition of companies joined that lawsuit within a matter of weeks, and the respective plaintiffs’ motions for summary judgment have been filed already. The complaint challenges the rule in its entirety and also selected provisions of the rule. Several interested entities have moved to file amicus briefs in support of the plaintiffs and at least one in support of the defendant. Several other separate lawsuits were filed by other newly regulated manufacturers, and one even on behalf of consumers.

We believe Nicopure et al. v FDA et al. will provide the earliest resolution and clarity to our industry, one way or another, which was our goal all along. I am as curious as you, the reader, to find out whether our hard work and sacrifice will pay off in this case, but predictions are never appropriate in litigation. Let’s just say that we have faith in the justice system as our last resort.

In addition to litigation, which might provide complete or partial relief to the industry as early as 2017, various advocacy and industry groups are working towards the goal of having certain elements of the rule changed, to ensure that products on the market as of August 8, 2016, do not need to undergo any form of pre-market review by the FDA, while preserving FDA’s ability to inspect, receive ingredient information, require pre-market review of future new products and generally monitor the industry.

Those efforts are underway and may yield results in early 2017 as well. These two types of initiatives, litigation and legislative changes, are at present what we all need to focus on.

Until one, or both initiatives bear fruit, please make sure you comply with all applicable provisions of the Deeming Rule and be cooperative with the FDA as much as practicable.

We will regroup in the first part of 2017 to assess outcomes. Stay focused and positive in the meantime. Also, to quote Longfellow, “Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody.”

Patricia Kovacevic is the general counsel and chief compliance officer at Nicopure Labs, the leading e-liquid manufacturer of brands Halo and eVo, and the first company to challenge the FDA Deeming Rule.


Flight Delayed At Sea-Tac Airport After Vape Pen Catches Fire


Planes at the Seattle-Tacoma International Airport. Photo courtesy of Port of Seattle.

A United Airlines Flight scheduled to depart Seattle-Tacoma International Airport for Houston, experienced delays Sunday when a man’s vaporizer caught fire in his checked luggage.

While loading the man’s luggage onto the plane, Komo News reports that the airport’s baggage handlers noticed smoke escaping from the bag.

Firefighters at the scene put out the flames and the crew determined that the cause of the fire was the passenger’s vape pen which was connected to a charger.

The owner later identified his fire-damaged luggage after being escorted from the plane, according to Komo News.

The Federal Aviation Administration (FAA) strictly prohibits batteries of any kind to be stowed away in travelers’ checked baggage due to safety concerns, and vapor products are no exception to this rule.

For the Komo News article, click here.

Beyond the Cloud: A Documentary Film

October 23, 2016



More Documentary Films about Vaping Finally Emerging

By Tony Ottomanelli II

I have always wondered why there aren’t more people attempting to produce documentary films about the vaping phenomenon.

It’s not an easy venture to execute, but it is surely an adventure beneficial to any willing to contribute. Thus, I was under the assumption when I began researching possible vaping documentaries that there would be a long list.

Don’t get me wrong, I’ve seen some exquisite 10-15 minute short documentaries that covered vaping, but many of them just seemed like promotional videos or a plea to the general public to show how fantastic vaping truly is, which is very entertaining and commendable. However, where were all the balanced feature films that were produced under logical viewpoints?

It was a question that went unanswered. That is until I met Ghyslain Armand from the Vaping Post: Armand is the filmmaker behind a soon-to-be-released feature length documentary, which investigates answers about why vaping has become such a complicated issue.

The title of his film is “Beyond The Cloud.” The film was fully financed by the VAPEXPO, where Armand had already spent a few years of his professional career. Since 2013, Armand was in charge of the Trades Fair Conferences held at the VAPEXPO in Paris.

As a matter of fact, vaping personality Phil Busardo makes a brief appearance in the film. So, Busardo interviewed Armand on one of his YouTube videos. Busardo says he remembers meeting Armand at the EXPO in Paris a couple years back and was very impressed with Armand’s level of professionalism—especially with how he was able to showcase the overall appearance of the
conferences portion in the VAPEXPO Trades Fair.

What is most important about this film is that its creator did not make it with the intention of generating large amounts of money in return.

“It’s a free movie,” Armand explains. He also points out that, “This is not a film based on pure advocacy—we are not seeking out some hidden truth. We’re simply illustrating an exploration of why vaping is so complicated.”

He added, “Basically, to reveal the complexity of the debate and hoping people learn from it in some way.”

I asked Armand to summarize his film in one sentence. As challenging as this might seem, he quickly responded by saying, “The story of smokers who don’t want to die.”

After hearing this answer to what I expected would be a difficult question to reply to, I was beginning to understand; this was going to be quite an undertaking
for a filmmaker to execute properly, as if it was going to be a kind of documentary unlike any other than we may be used to seeing.

After asking Armand what his primary motivators were to make this film, he told me that after setting up the conferences for the VAPEXPO in France, it seemed to appear as if the audience members were not very attentive. “So I told Patrick, my boss at VAPEXPO, let’s try to reinvent this and think outside the box.”

Patrick then told Armand to think of a plausible idea and write

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it down on paper, then type up a budgetary explanation for where he would need to travel and what he would attempt to accomplish.

Armand tells the brief story of a woman in the film who was diagnosed with lung cancer from years of smoking. Needless to say, she switched to vaping and so her story was, according to Armand, “very touching and has the potential to generate a lot of empathy and emotion among the viewers of this film.”

Armand recalls one of the times he spoke with a doctor in France, who told him something truly interesting. “When you speak with experts, the one’s who are against vaping, are the one’s who don’t spend much time around smokers,” Armand said. It is obvious that this was a statement by the doctor that resonated with Armand a great idea.

For the purposes of this particular film, Armand, along with his videographer, Sebastian Duijndam, traveled to shoot footage in France, Switzerland, and Poland. They also travelled to the U.S. in order to interview individuals in California and New York, including some key representatives from Philip Morris International (PMI).

It’s worth mentioning that it took Armand nearly six months to get an interview. Considering this, he explored the stance of the California Public Health Department’s Still Blowing Smoke campaign and the opposing ‘Not Blowing Smoke’ movement that is at odds with the California’s Public Health Department and has become a mouthpiece for the vapor product industry.

Armand used a number of effective methods to discover what people thought of vaping. In some cases, he would simply just stroll up to random people walking around populated urban areas in order to find some answers, or to just ask people if they even knew what vaping actually was.

Armand says that there are so many people being affected by the vaping phenomenon, that it tends to become unclear where people stand on the issue.

“Just as much as us vapers are advocating and trying to make the world a better place, those who oppose vaping are essentially doing the same thing through their eyes—that’s just their way of thinking.”

“This is their way of making the world better, they’re trying to do their jobs and support their own lifestyles and livelihoods.”

Armand explained the complexity behind many of the answers he’d receive when asking ordinary people on the street what they thought about vaping and whether they believed vapor products were more toxic than traditional tobacco products.

In the teaser trailer for “Beyond The Cloud,” we are shown clips of people responding to the toxicity question Armand was asking of them. Some of these ordinary people replied “I think that thing is more toxic,” when referring to vapor products.

Some other comments consisted of “If they want to poison themselves with it, let them.” which after hearing this, I wish the FDA held the same mindset. Even though I do not agree with the concept that vaping is akin to the act of poisoning, I just would rather hear the FDA say something like, “If they want to do that stuff, let them.”

Another man’s comments to Armand, who held a vape pen and an ordinary tobacco cigarette as visual aides during his interviews, said that he thought it was best to avoid vaping entirely.

I told Armand that I wish I was able to join him as he set out to make his documentary of exploration because this seems like it was an extraordinary learning experience.

Without hesitation, Armand agreed that it was indeed a very eye opening experience and he realized this was far more complicated than he initially thought.

“What I learned was that this is about learning how to reorganize our information as a vaping community,” Armand said. “As vapers, how do we get non-vapers to empathize and relate to where we are coming from? We have to reorganize all of the information, because this has become a very complicated issue.”

He added, “I learned that you must put yourself in the state of mind where you have to explain something very complicated in the simplest way.” After hearing this, I realized that I was hearing a pro vaping stance I’ve never considered or heard before my interview with the documentarian.

I agree with Armand’s concept due to the fact that since the announcement of the FDA regulations, I’ve witnessed a number of advocates really step up their efforts, yet what I’ve also noticed is that there has been a number of businesses within the industry who have simply decided to close down shop and forget this industry ever existed.

It is very frustrating to see working Americans giving up on their dreams and walking away from what had been their livelihoods.

Regardless, Armand continued to explain what he had learned, and proceeded by saying, “As someone who has been writing about vaping for five years… making the film allowed me the opportunity to really hear the other side of the story and that people who are non-vapers or those who are not advocating on behalf of the industry are all genuinely good people merely doing what they think is right.

Considering this, I asked

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Armand if he felt that the information being expressed by those opposing the vapor movement was still misleading the public in a very dangerous way.

“I can tell you that they are not involved with misleading the public in some sort of conspiracy, these ideas they have are just a portion of a collective mindset that is easily misinterpreted as spreading misinformation and lies,” Armand said.

“Perhaps these ideas do sound very much like a series of lies, but in most cases their claims are just a reflection of what they believe to be the truth,” he continued.

To that, all I can say is “wow” simply because I certainly came to experience a realization.

I’m a vaper who writes about vaping and I particularly enjoy writing about all the misleading information that is being spread relentlessly from the inside out. I too am that person and just as much as I am frustrated with the people who refuse to hear my argument, I am also reluctant to hear, listen, absorb or perhaps accept any notions that are in opposition to vapor products and the lifestyle it promotes.

As a sociologist, I should know more than most that this type of mindset is always counterproductive. Then again, it seems as if the FDA was so quick to judge the vaping industry and so effortlessly refused any type of compromise to preserve this lifestyle.

As a result, many American vapers see this type of bureaucratic reaction and then tend to latch onto it by reacting in the same undiplomatic fashion. It seems as if we are not advocating for our cause properly—or are we? It’s difficult to tell. Armand was absolutely correct; this is far more complex than many of us realize.

We need to adopt the same collective mindset with a clear, concise and more simplified message allowing everyone to better relate to our cause. I feel like we, as vapers, are complicating this debate and further pressing issues that may not be worth the effort.

Some ideas should be left alone, others should be embraced. We all just need to better unify our efforts and not be so divided.

As a film, “Beyond The Cloud” is beneficial for the viewers of this film to know that most of this film is in subtitles as Armand interviews quite a few French speaking citizens, yet at the same time, there is also quite a bit of

It’s worth noting that if you intend to watch the “Beyond The Cloud” documentary most of the film will be subtitled, as Armand interviews quite a few French speaking citizens, yet as the same time there is also quite a bit of English speakers featured in the film as well.

The film will be officially shown at the VAPEXPO in Paris, a special Saturday night screening is planned for professionals on September 24, at the conferences portion of this notorious trades fair. Then of course it will be immediately released to the public and made available for viewing on YouTube.

To watch the teaser trailer for “Beyond The Cloud,” please visit the following link:


October 22, 2016


Compiled by Chris Mellides


from Cold Fusion

Hiss Tank, an all-day vape for many Cold Fusion Juice fans, explodes with sweet raspberry on the inhale and a delightful dragon fruit kick on the exhale. Definitely a fan favorite of the ladies.

2 First Thang’s First
from Dem Thangs

Fresh strawberries and ripe bananas sliced up and mixed into a creamy yogurt for a smooth, satisfying vape. Flavorful, but not overbearing. Absolutely worthy of being called your next all-day vape.

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3 Island Smoothie
from Sugarloaf Vapor

A silky 80 VG/20 PG fruit smoothie featuring strawberry, banana, and coconut flavors. Island Smoothie’s tropical flavor and smooth creamy exhale make for a great ADV. No artificial colors or sweeteners are used here, so vape with confidence!

4 Pearamel
from Teardrip Juice Co.

Pearamel is a delicious sugar torched pear draped with a sweet caramel drizzle. With the distinction of “Best Tree Fruit” from Craft Vapery and “Best Overall E-liquid” line from Vape Summit Houston, the masses have spoken and it’s now your turn to be the judge.


5 Cream N Cookies
from Royale Vapery

A 70 VG/30 PG mix, Cream N Cookies brings forth a classic treat loved by all—a cookie ice cream sandwich. The rich flavor of decadent, thick, chocolate chip cookies get stuffed with creamy vanilla ice cream for a pleasurable vaping experience.

6 Strawberry Cookie Butter
from Vaper Treats

A warm and creamy freshly baked cookie, drizzled with butter and ripe, succulent strawberries.

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7 Bear Claw
from DRPN Donuts

A fan favorite and DRPN’s first flavor release, Bear Claw has a nice taste of apple pie rounded out with a very slight touch of cinnamon. It’s not too overpowering, and if you’ve never tried it, it’s time you were acquainted.

8 Unicorn Cake
from White Lightning Liquids

So tasty you’ll want to try it for yourself, this 80 VG/20 PG blend is the most popular flavor in the White Lightning Liquids line and is comparable to a piece of sweet cake layered with strawberry cream and milk icing. It’s as mythical and legendary as the unicorn. 60ml and 120ml pricing is available.

9 Jada Joose
from Full Moon Vapors

A New York style cheesecake served with a twist. Jada Joose is a rich and creamy dessert treat piled high with mouthwatering peaches!

10 HUNGR Feast
from THRST E-Liquid

HUNGR Feast from THRST E-Liquid is a top of the line 60ml that tastes exactly like a key-lime milkshake. It’s been flying off shelves across the nation, and vapers can’t seem to get enough. See what all the buzz is about and feel the thirst!

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from 13th Floor Elevapors

This 70 VG/30 PG blend is a nice vanilla milk coupled with creamy caramel and a hint of actual
Kentucky flue cured tobacco leaf on the exhale. Experience a wonderful caramel vapeuccino!

12 CCD3
from Charlie’s Chalk Dust

A 70 VG/30 PG blend, this e-liquid flavor explosion is a sa- vory sea salt caramel ice cream that’s sure to satisfy your sweet tooth and titillate your taste buds.


13 Pistachio RY4
from Charlie Noble Admiral’s Reserve

Bright pistachio, layered with a delicious blend of vanilla, caramel and light tobacco. The flavors play off one another to create a smooth and sophisticated vape.

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