Every individual has requirements for what they would call the “perfect vape.” For some it’s all about flavor and it just has to taste good. For others it’s juice heated to a precise wattage in a fresh cartomizer and the resulting plume. For some it’s being able to blow massive clouds on a mechanical mod after toiling over sub ohm coils, repetitiously working with wire and cotton until they get the math right. These are the cloud chasers.
Cloud chasing, as the practice has been coined, is the art of using sub ohm coiled atomizers on mechanical mods. The coils can be single, dual or multi configurations. Some cloud chasers are using ribbon wire and others are configuring their setups with nifty micro-coils. They spend their time talking on message boards and subreddits about their .8 ohm coils, showing pictures of his or her builds, coils aglow resembling the color of the sun, gloating about the lack of hot spots. On YouTube you can find the cloud chasers recording themselves expelling clouds so voluminous that if you watch long enough you’ll eventually think you see an animal form. There is no wispiness in the world of the cloud chaser. I am in awe and I am jealous.
What is utterly remarkable about the cloud chasers is how, in each posting or thread, they explain that safety cannot be overemphasized. There is an inherent risk of having a mod blow up in your face and your body covered in scarring battery acid if you are not careful, do not have your math correct, or are not aware of the amp limit or discharge rate of your battery. If you do not understand Ohm’s Law and how that correlates to the drain of your battery, then cloud chasing is likely not for you. It is dangerous if not done correctly and can cause serious bodily harm or burn your house down.
There are a lot of subcultures that make up the vape community. There are folks perfectly content with their streamlined eGo setups, the juice heads that have every flavor imaginable and the mod collectors that can tell you every spec of each device they own. The cloud chasers are the builders or Pecos Bill of vapor, wrangling their equipment to tame the perfect cloud.
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From e-liquids to a resounding “no” when using the term smoking, vaping jargon can sometimes be a mixed bag of alphabet soup. While the jargon essentially isn’t coming from one place or region, terms are finding their way around the industry much like the industry itself.
An article in TheSandPaper.net takes a closer look at vaping jargon (we all can agree on not ever saying the “s” word) along with trying to define exactly what vaping is—a lifestyle, smoking cessation product or a hobby? The jury is still out regarding safety of the product and the e-liquids that go within the device, citing more research and regulations ahead before making a final decision.
The range of devices and e-liquid choices are infinite, allowing for new innovations and flavors to come almost before the industry has had a chance to keep up within itself.
To read the full story, visit http://thesandpaper.villagesoup.com/p/vaping-offers-smokers-a-tool-to-quit-a-hobby-to-enjoy/1234367.
ECRM Announces 2015 Vegas Event
2014 sold out, so Efficient Collaborative Retail Marketing (ECRM) is coming back to Las Vegas in February with a bigger and better event. DrugStoreNews.com reports that the second annual E-Cigarettes, Vapor and E-Cigars show will focus on electronic cigarettes, vapor, e-cigars and accessories categories.
Held at the Palms Casino Resort Feb. 10-12, this show will be a great way to market and make connections in the industry.
There’s a ton of exciting news on the horizon for VaporSearch USA, so the company will be at VCCTN to tell the masses all about it.
Held in Chattanooga, Tenn., VCCTN is coming up in just a few short weeks. VaporSearch will be at Booth 110 talking about the new mobile site; iTunes and Android app launch; and the special VAPE News directory available in November 2014.
New Orleans Universities Take Closer Look at Vaping Bans
Nola.com reports that while many local colleges and universities in New Orleans have banned smoking on campus, the University of New Orleans still allows e-cigs on campus.
While 1,372 campuses in the area prohibit smoking, only 176 have banned vaping. Members of the UNO Student Government are against banning e-cigs on campus, however their argument may fall on deaf ears in the future if the university goes with many colleges in the nation.
For the full story, visit http://www.nola.com/education/index.ssf/2014/09/uno_makes_case_for_e-cigarette.html.
CVS Stops Selling Cigarettes, No Plans to Sell E-Cigs
September 23, 2014
CVS has stopped selling all tobacco products in its stores, and this has e-cig supporters asking questions once again, according to ABCNews.com. The article quotes CVS Health Spokesperson Mike DeAngelis as saying: “CVS stores have never sold e-cigarettes and has no plans to sell them in the future.
Groups like CASAA and The American Vaping Association are in agreement that since CVS’ rebrand, the company should offer better-for-you alternatives to smoking. Since the FDA hasn’t made an official ruling, CVS is sticking to its policy. It does however, offer smoking cessation products in its stores such as nicotine patches, gums and inhalers.
For the full story, visit http://abcnews.go.com/Health/cigarette-makers-fuming-cvs-tobacco-ban/story?id=25229979.
Virgin Vapor to Exhibit at VCCTN 2014
Tennessee Valley welcomes VCCTN 2014 to the Chattanooga Convention Center, and Virgin Vapor will be at Booths 203 and 205.
The event will be held Oct. 4-5 from noon to 7 p.m.
Try new vape gear and e-liquids in 40,000 sq. ft. of vaping heaven! General public attendance is free (must be 18 years or older to enter). Tons of giveaways, drawings and a special, live DJ charity event is happening Saturday, Oct. 4, at 10 p.m.
Blu UK’s New Digital Campaign Targets Younger Crowd
September 22, 2014
Almost everyone wants to seem young and fun, but in the case of vaping, should that be a marketing strategy? Blu UK thinks so, and has centered its recent social media campaign around targeting the younger vaping generation.
After Lorillard acquired Skycig and rebranded it to Blu in May, new marketing obviously was needed to boost the brand. According to MarketingMagazine.com.uk, £20 was the budget.
Naturally, thousands of followers flocked to Facebook and Twitter, but what’s the real cost? Launch parties, partnering with Lady Gaga and tickets to O2 academy were up for grabs, all targeting the younger demographic.
For the full marketing campaign, visit http://www.marketingmagazine.co.uk/article/1310462/e-cigarette-brand-blus-new-digital-plan-gone-smoke.
HealthDay Reports Second-Hand Vapor Not as Hazardous
Even though e-cigarettes still aren’t totally done being vilified by any means, researchers at the University of Southern California have found that second-hand vapor is less hazardous than that of cigarette smoke.
Of course there are caveats to the research, however the researchers have concluded that e-cigarettes are a safer alternative in general. Care2.com also reported on the research, and that publication says that the study found that “people subjected to the secondhand smoke from e-cigarettes are exposed to only 10 percent of the gross chemicals found in normal cigarettes.
This study echoes thousands of others, according to Gregory Conley, president of the American Vaping Assocation. He says that e-cigarettes are at least 98 to 99 percent safer than regular cigarettes.
For the full story, visit http://health.usnews.com/health-news/articles/2014/09/03/e-cigarette-vapor-may-be-less-toxic-than-tobacco-smoke-study.
Poison Center Calls Regarding E-Cigs On the Rise
September 20, 2014
WHBL.com, based out of Wisconsin, reports that the Centers for Disease Control claims the number of e-cigarette related calls to poison centers are on the rise. Specifically, those containing nicotine-infused liquids rose from one per month in September 2010 to 215 per month in February 2014. In short, that’s more than 51 percent of the poison center calls.
The CDC says that the demographic of calls varies, but more than half of them involved children under the age of 5.
“The CDC also says the number of young Americans who have tried electronic cigarettes but never used conventional tobacco tripled in 2013 from 2011,” the story reports. This now totals more than 250,000 people.
To read the full story, visit http://whbl.com/news/articles/2014/aug/28/health-groups-applaud-recent-challenges-to-e-cigarette-safety-claims/.
Vape Shop Owner Agrees with City Ban
September 19, 2014
Vape Unit Owner Andy Han
While one would think most vaping shop owners would be against banning of e-cigarettes of any kind, Andy Han, owner of the Vape Unit in Monterey Park, Cali. agrees with the city’s recent ban, according to egpnews.com. However, he has his reasons.
Han is quoted in the story as saying “You shouldn’t vape where you’re not allowed to smoke.” However, he also said that “he disagrees with perceptions that electronic cigarettes contain the same health risks as traditional cigarettes.”
While Han says that he wants to promote vaping as an alternative to smoking, he does believe that vaping is a lifestyle, not a trend. Ultimately, Han wants to change where vaping takes place, change the vaping perception and make it a more “classy” alternative.
For the full story, visit http://egpnews.com/2014/08/monterey-park-adds-e-cigarettes-to-smoking-ban/.