August 2016

Unique Online Vape Educational Program Empowers Entrepreneurs


By Norm Bour and Corey Noles

The value of education has never been more critical in the vape space and VapeMentors, the largest vape consultants in the country, recently proved that with their latest online offering called VAPE U III: Vape Shop Master Summit.

The four day, 20-hour class brought some of the top thought leaders to the masses and addressed the question of “What worries you the most?” It was primarily focused on brick and mortar locations, but many of the 300 plus attendees were from other sectors.

The program course covered such areas as:

  • Marketing and advertising
  • Retail sales trends
  • Financial management and cash flow
  • E-liquids
  • Hiring (and firing) best practices
  • Regulations (including local and state)
  • Customer service and retention

VapeMentors founder, Norm Bour, one of our writers here at VAPE Magazine, is an innovator in vaping education, and has worked directly with more than 40 different vape businesses.

“When I started my company in July, 2013 I knew I didn’t want to limit myself to just one on one clients,”

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Bour said. “I knew we needed to create online courses, so we could offer affordable programs for the masses.”

The first program, VAPE U I was launched in January 2015 and over a six week period offered guidance for brick and mortar shops. VAPE U II followed thereafter and did the same for e-liquids. Later they were merged to create a 12-hour program called Master Class, which is still available.

“When we launched VAPE U III we asked our followers what kept them up at night?” said Jesse Plautz, digital marketing manager for VapeMentors. They were able to get support from other industry heavyweights and received over 300 responses which laid the foundation of the program.

Class instructors included some names well known in the industry including Kyle Winther, CEO of Vapor Hubs; well respected legal expert Azim Choudhury, with Keller and Heckman; Don Burke, senior VP with Management Science Associates, plus American Vaping Association founder, Gregory Conley, ECF founder Oliver Kershaw, and e-liquid celebrity Austin Hopper, with Gilla, Inc.

VAPE Magazine was proud to be a sponsor of VAPE U III along with Saffire Liquids and AppCard loyalty program.

For information on VapeMentors or their educational programs, visit or reach Norm at 949-495-6162.