August 2016

No More Casualties: How Not Blowing Smoke Is Blowing Away The Propaganda

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By John Castle

Where Its Headed

Now that we know more about No More Casualties’ past, I wanted to find out what Stefan was willing to share about its future:

The NMC campaign was aimed to be at least a year long one. As such there will be two more faces and two more sections that will be added throughout the year.

I was actually surprised to learn that No More Casualties was a limited-time project. With the scope and detail involved, I had imagined that it would be a permanent fixture of the vaping advocacy landscape.

This knowledge has inspired in me a greater sense of urgency to share the media that No More Casualties has made available.

Why It Will Succeed

And that’s what gives me strong hope that Not Blowing Smoke and its offspring project No More Casualties are going to succeed in their respective and combined missions: the sense of urgency is absolutely necessary in vaping advocacy. Vaping has a lot of fun about it, and there’s a sense of community not unlike that of a fandom.

It’s important to remember, however, that at its most fundamental level, vaping is about harm reduction. It’s about saving lives.

And that merits urgency. And that urgency is why vaping advocacy like Not Blowing Smoke and No More Casualties is going to succeed.

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How It Started

Stefan Didak, founder and President of Not Blowing Smoke, explained the origin of No More Casualties:

The reason for the NMC campaign was that Not Blowing Smoke, prior to starting it’s life as a 501c6 nonprofit organization had been asked to address misleading propaganda in states other than California. Over a period of a few months we worked on a plan for a national campaign based on the concept of taking online viral efforts into the offline world and into the mainstream where our real target audience consists of Vapers who are not part of online social circles, non-Vapers and current smokers and the general public who’ve been mislead through millions of dollars of public health propaganda.

Taking the project from its seminal idea to the polished on and offline presence you can see today involved the team at Not Blowing Smoke, including Stefan Didak, Danielle Bloss, Jason Downing, and also involved a close working relationship with Will Cohen of the Vape A Vet Project.

The process involved photo and video production at Vape Capitol Studios, as well as print and audio creation; the web site was written by Jason Downing, with graphic design by Danielle Bloss and the rest by Stephan Didak.

Asked whether the concept underwent any major changes on its way from the drawing board to final product, Stefan Didak responded:

We made changes almost up to the final week. Mostly minor ones in terms of wording and simplifying language to cater to the largest possible audience. But most of the narrative ideas, which focus on highlighting how pharma funded public health organizations are waging an ideological war on smoking that vapor products are being dragged into, and unfairly so, has always been the same.

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…continued from above

Where Its Headed

Now that we know more about No More Casualties’ past, I wanted to find out what Stefan was willing to share about its future:

The NMC campaign was aimed to be at least a year long one. As such there will be two more faces and two more sections that will be added throughout the year. I was actually surprised to learn that No More Casualties was a limited-time project. With the scope and detail involved, I had imagined that it would be a permanent fixture of the vaping advocacy landscape.

This knowledge has inspired in me a greater sense of urgency to share the media that No More Casualties has made available.

Why It Will Succeed

And that’s what gives me strong hope that Not Blowing Smoke and its offspring project No More Casualties are going to succeed in their respective and combined missions: the sense of urgency is absolutely necessary in vaping advocacy. Vaping has a lot of fun about it, and there’s a sense of community not unlike that of a fandom.

It’s important to remember, however, that at its most fundamental level, vaping is about harm reduction. It’s about saving lives. And that merits urgency.

And that urgency is why vaping advocacy like Not Blowing Smoke and No More Casualties is going to succeed.