By Norm Bour
In this wild world of vaping, collaboration is a rarity. The idea of competitors working together is rare, but the idea of several of them teaming up and dedicating their skills, talents and money towards advocacy may be rarer still.
Cosmic Fog Premium Vapors, Ruthless E-juice, and KILO E-Liquid Company have recently partnered on a new venture called Hall of Fame.
Each company developed and is launching their own eliquid under the collective name of Hall of Fame. Each is responsible for all costs associated with marketing and selling their line, yet each manufacturer is donating a portion of the profits to advocacy. Their goal: One million dollars donated during 2016. They are marketing that goal using #Quest4AMillion and their first donation of $60,000 has been sent to R2B Smoke-Free.org.
The idea was conceived in Paris, France, while all three were attending a trade show. From that initial conversation, the idea took developed into a plan and eventually became a reality. The Hall of Fame lines are due to launch in the first quarter of 2016. Each flavor was developed specifically for this program.
Each month all three companies will report how much was donated and to which organizations. Currently targeted for receipt of these contributions are CASAA, SFATA, Not Blowing Smoke and R2B Smoke-Free. Also in line for donations are several state organizations. “We all believe in 100 percent transparency, so nothing will be hidden,” said Rob Crossley, CEO of Cosmic Fog. “We have no set percentage to donate and each company is donating what they can.”
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The idea was initiated by Alan Querido of Ruthless who shared it with James Kim, CEO of KILO. Since they knew that Crossley was a big supporter of advocacy, they brought him in to complete the trio.
Each company developed their own line and they are sold individually. The signature line from KILO is called Donutman, which is a strawberry glazed donut flavor. Gummy Snakes is the offering from Ruthless, and Cosmic is contributing Cosmic Razz to compete the group.
KILO was founded by former Army soldier James Kim and his partner, Jon Lee in August 2014. The name KILO is the military designation for the letter “K.” They initially started with two flavors and recently added number five.
Cosmic Fog was founded by Crossley and his partner, Brant Peto, in October 2013. Both came from a background of digital marketing and have used many of these concepts to grow their company which now offers ten flavors.
By the time of publication, these flavors should be available at most shops and wholesalers.
Norm Bour is the founder of VapeMentors, which offers online educational programs, services & resources for anyone in the vape space, including vape shops, online stores and e-liquid brands. He’s also the host of Vape Radio, the largest vaping radio show in the world with more than 1.2 million downloads. Norm interviews the masters of vape and thought leaders in the vape space. Contact him at norm@VapeMentors.com.