Vape Vixen – Amy Hanks: Vape Enthusiast And Friend To The Community

August 26, 2016



Words by Chris Mellides / Photos by Vicki Hoehn

Before gaining recognition in the vape community for the looping vape trick videos she would upload to Vine, and before reaching over 63,000 followers on Instagram, 29-year-old Amy Hanks described herself as just being a normal, shy girl who grew up in Auburn, Alabama.

Since taking up vaping in 2013, Hanks has attended roughly 18 vape conventions in support of a number of vapor product companies that she promotes both on social media and at the many events she attends throughout the country.

Hanks describes the experience as “life changing” and she never would have guessed that her work promoting top brand companies would offer her the financial freedom to do with her time whatever she pleases.

“It’s surprising for sure because when I set out on this journey I did not have any of these plans in my head, and I had no idea it would all unfold the way it did,” Hanks said.

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When she began vaping, Hanks says she spent a lot of her free time on social media. While cycling through short videos on Vine, she began noticing a lot of females doing an assortment of vape tricks that she was “very enticed by.”

What soon followed was her attempts at mimicking what she saw and improving upon certain vape trick techniques that she would also record and upload to the short-form video sharing service.

“I would try to do little smoke rings and before I knew it I could do a lot of [tricks] and I started making videos and posting on Vine,” Hanks said. “I grew a following on there and I got up to about 11,000 followers.”

The Alabama native was also active on Facebook and would later transition from Vine to Instagram, when the latter social media platform allowed users to post longer, 15-second videos.

“We went from six second videos on Vine to 15 seconds on Instagram, so I kind of dropped off of Vine and it picked up from there” Hanks said. “I guess I just grew a following and I was also active on my Facebook and that’s where I got my first approach from a company.”

That company was The Steam Factory, a premium e-liquid brand whose owner, Jason Witherspoon, discovered Hanks’s videos on social media and invited her to promote his product at his company’s booth at Vape Summit 2014—a large convention held in Houston, Texas that really helped “put [Hanks] on the map.”

“At the time I didn’t know who was behind certain brands that I looked up to and really admired,” Hanks said. “And so when I got out to Vape Summit I began being introduced to some of these people, like the guys behind Five Pawns and Jaybo.”

Since then Hanks has engaged in promotion through her modeling work for companies like Craving Vapor, the makers of the HexOhm, Sicboy Industries and the Vaping Monkey, to name a few.

When she was originally contacted by Witherspoon, Hanks admits she was a little nervous at the prospect of flying and being thrust into an environment that was alien to her and that grand in scale.

What was also particularly troubling for Hanks was that Witherspoon’s offer came just four months into her recovery from drugs and alcohol.

Before she discovered vaping and gained online notoriety, Hanks was a tobacco user who suffered from depression and anxiety. When she was about 26 years old she was admitted to rehab for substance abuse.

During the 18 months she was in treatment, Hanks began smoking cigarettes more regularly, until a young man she met at a narcotics anonymous meetings turned her on to vaping in the fall of 2013.

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“I went to the meeting one night and I saw this young guy smoking on this weird looking tube device and my first thought was…what the hell is he doing?” Hanks said. “So that in itself started a conversation where he explained vaping to me.”

She continued smoking, but in the weeks that followed she began growing accustomed to the taste of the various e-liquid flavors she was able to sample from the man she first met at her NA meetings.

“I finally took myself to a local shop [in Alabama] and they gave me my first setup…and as I left I bought another pack, but I continued vaping,” Hanks said. “Three weeks later I was completely disgusted with the taste of cigarettes, and could not for the life of me take a few hits off one without just feeling horrible, so yeah, from then on out I’ve been hardcore vaping.”

Meeting those industry people whom she would later call close friends at Vape Summit helped put her mind at ease, and she felt grounded in her recovery and doubly humbled by the experience.

Her stop in Texas two years ago opened her eyes to the joys of meeting new, like-minded people, and networking with companies who sought her help in promoting their efforts, with 2015 being the year Hanks said was her busiest when it came to attending vape conventions.

Her convention days are far from over, but Hanks admits that while she is “very grateful for everything” she’s gained, she’s reached a point where taking a break feels like the best course of action.

Hanks’s ability to connect with people and develop meaningful and lasting personal and professional relationships is something she says she’ll never take for granted and that her personal development is thanks in no small part to her work and time spent in the vape industry.

“My drug addiction prevented me from feeling comfortable in my own skin and the constant worrying just stressed me out,” Hanks said. “I wanted to be in control of my emotions, so I would try to chemically alter that.”

“Being in the industry has brought me out of my shell, it’s given me purpose and taken me on a wild ride. This community and the way it makes me feel has been life changing.”

I’m a Vaper, Not a Smoker: The #Iamavapor project

August 25, 2016




Marcy Coyne (VapingMarcy) is the founder and creator of #Iamavaperproject. It’s a coalition of vapers, organization, etc. to get together to stand up and fight for our vaping rights. With the recent announcement of the FDA regulations, the group’s popularity has grown quickly.

So, how exactly was this group inspired? According to Coyne, it was just an idea that sparked from getting a few people to do a video and end their segment by merely saying “I’m a vaper, not a smoker.” That’s it. Just a simple video project. Little did she know that once word got around on the idea, it would blow up. It seems as if this was something that the vaping community had been looking for and wanted, but didn’t exactly know when or where to start.

Coyne is not working alone on this. She has several other assistants helping her disseminate and making sure that the right information gets out there. Chris Meyers, the owner of Pope Juice jumped on the bandwagon immediately when he heard about #Iamavaperproject. He has been a big help to Coyne in creating event pages and recording videos from various events that he attends. Other helping hands have included Brandon from Blue Collar Vapes and BRM (see Facebook).

It seems, according to Brandon, that social media is the key right now in getting the word out. In fact, if you do a mere Facebook search on vaping groups, there are thousands of them from every state, if not every city. This is also why the group has posted any video collaboration on their YouTube page, Twitter account, Tumbler, and more. While the population of the online community may seem a small portion of the overall population, it’s actually pretty vast and by reaching out to the online vapers, they hope it can filter out into real life. Yet sadly, even a lot of people who visit their local vape shops are oblivious to what the online community is talking about (except for the occasional Phil Busardo or Grimm Green video).

While there has been this panic as of late because of the FDA, the group stresses calm as well as respectable and professional behavior. In fact, it is highly stressed as a rule on the group’s Facebook page as well as when people are doing videos.

With all the demand for exposure, the group has been working on creating a PayPal page for donations, creating products such as bumper stickers and t-shirts, and maybe in the future, hosting a fundraiser. So far, the administration board of #Iamavaperproject have appeared and recorded videos at VPX events, Vape Bash, and even smaller venues. Eventually, the group would like to give presentations at various meets and shows similar to what is done by the Vaping Militia, SFATA, and CASAA.

So what are the long terms goals of #Iamavaperproject? Basically, it is the hope that everyone comes together to fight for the industry. In total, between the online and offline community, there are at least 10 million vapers in the US alone. If every single person took action and spoke out, making sure that news media coverage on vaping is balanced, became active in government, and even simply voted, a lot would happen. Sadly, it hasn’t and the #Iamavaperproject wants to emphasize that fact.

When joining the Facebook group (the heart of #Iamavaperproject), you will not only interact with other vapers, but will see Facebook feeds of video Calls to Action for collaborative projects, various articles on vaping, and of course CASAA calls to action to contact legislators.

Let’s face it; if FDA-approved drugs like Chantix didn’t have all the suicidal side effects, vaping would not have been a thought. If the FDA-approved nicotine patches worked, no one would’ve thought to turn to vaping.

What is stressed is that #Iamavaperproject is not replacing other more established groups, but encouraging those groups (as well as members of them) to work together for the same goal: fighting for vaping rights.

Thus this is a community group, not a clique.

To find out more about I’m a Vaper Project, find them on Facebook, Twitter, YouTube or online at 



After a very successful first edition, VAPEVENT is back on the 11th and 12th of September at the Paris Event Center. The number of exhibitors and the exhibition area are doubled; join us at the must-do event of September.

VAPE PROFESSIONALS, HEALTH PROFESSIONALS, REVIEWERS, BLOGGERS, PARTNERS, PROJECT DEVELOPERS… We invite you to VAPEVENT on SUNDAY THE 11th AND MONDAY THE 12th of SEPTEMBER 2016. More than 120 exhibitors and 300 brands will be present on 6000m² exhibition. Online registration allows you a direct access without passing through the welcome desks. Free entry. Professionals only.

Get your badge now

Be part of VAPEVENT, the reference meeting to:

- Exchange with worldwide major vape actors
- Discover the latest innovations and trends
- Create new partnerships in France and at international level
- Get core information about the future of the vape field
More information at:

Big Players in Vaping Advocacy Formalize Coalition

August 24, 2016




As most vapers (should) know, the FDA has expanded its tobacco regulatory authority to the vaping industry, with the changes taking effect on August 8, 2016. There are other stories covering the nuts and bolts of the proposed regulations (and if you have not educated yourself, please do so.) Suffice it to say that these rules, short of legal or legislative action, will start a two year clock that will expire in August 2018 with the end of vaping as we know it.

Several groups have been working toward the goal of changing these regulations through legal or legislative channels. In May 2016, these groups – who collectively represent the best chance to save vaping – formalized their coalition.

The groups involved should be known to every vaper. They are the Consumer Advocates for Smoke-Free Alternatives Association (CASAA), the American Vaping Association (AVA), the American E-Liquid Manufacturing Standards Association (AEMSA), the Smoke-Free Alternatives Trade Association (SFATA) and Not Blowing Smoke (NBS).

CASAA is a consumer advocacy group focused on tobacco harm reduction. AEMSA and SFATA are trade organizations which drive self-regulation through member commitment to certain quality and safety standards.

NBS focuses on countering misinformation in unscientific or biased studies, dishonest press releases and statements from anti-vaping politicians.

The AVA is an advocacy group for small and medium-sized businesses in the vaping industry. Gregory Conley, the President of the AVA, calls the end of that two-year clock “Vaping Prohibition.”
A former legislative director for CASAA, Conley founded the AVA in 2014. He is one of the more prominent advocates who dedicate their lives to speaking on behalf of vapers; telling our stories, clearing up misconceptions, countering misinformation and seeking solutions to the pending prohibition.

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Regarding those solutions, there are a number of legal challenges at the federal and local level on behalf of vapers, but the best chance to save vaping appears to be legislative. There are two main legislative initiatives being pursued by vaping advocates at this time.

One of these initiatives is House Resolution 2058 which is a focused bill that simply changes the predicate date for the pending regulations to be the same as the deeming date: August 8, 2016 instead of the proposed predicate date of 2007, which allows vaping products currently on the market to remain on the market without the labor and expense of filing a pre-market tobacco application – a process which could cost hundreds of thousands of dollars per product.

This resolution has over 60 co-sponsors but until recently that support was exclusively republican.

“We are pleased to announce our first democratic co-sponsor to HR2058,” Conley said in an interview with VAPE Magazine, “hopefully this opens the door for additional democratic support.” Minnesota Representative Collin Peterson was the pioneer who crossed the line to officially make HR2058 a bipartisan resolution.

Julie Woessner, president of CASAA and long-time vaping advocate, does not believe that this should be a partisan issue.

“This represents a private-sector solution to a public health problem, which should make republicans happy,” Woessner told VAPE Magazine. “But it also represents harm reduction, which is what democrats say they want.”

The other initiative being focused on by the coalition is the Cole-Bishop Amendment to the Agricultural Appropriations bill, and it also has bipartisan support. The amendment, which was offered by Republican Tom Cole and Democrat Sanford Bishop, was added to the Appropriations bill in April.

Cole-Bishop changes the predicate date like HR2058 but it also contains some restrictions, calling for battery regulations, new package labeling requirements and restriction of print marketing to publications designed for adults.

This amendment probably represents vapers’ best chance at saving vaping from prohibition. Compared to HR2058, Conley said, “I am most confident in the Cole-Bishop amendment because it is in the agricultural appropriations bill and that has to be voted on later this year.”

While changing the predicate date is the most critical battle in front of the coalition – and all vapers – at the moment, winning that battle does not mean the war is over.

According to Woessner, the predicate date fight is a ‘critical step, but not a long term solution.”

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Even with the predicate date change, “vaping would still be regulated by the tobacco control act, which is not what the act was intended for,” Woessner explained. “The long-term goal should be a framework for regulating (vaping products) in a way that makes sense.”

Short term or not, the fight is well underway. To avoid ‘vaping prohibition’ every vaping consumer, producer and retailer needs to be engaged.

Conley suggest that vapers, “Join CASAA, promote, call your elected officials, write letters, check with your local vape shops and encourage their activism…”

He stressed the importance of face-to-face advocacy if possible, saying vapers should, “motivate your fellow vapers, go to town hall meetings, and encourage (vape shops) to seek meetings with their elected officials.”

Get involved, get your fellow vapers involved and get your vape shops involved.

“Now more than ever it is important that everyone in and around this industry get serious about saving it.” – Greg Conley, President, American Vaping Association.

For more information, please see the following websites: – Join CASAA (for free), stay up to date on local calls-to action, find your elected officials, see their votes and statements on vaping matters and send them emails, get free printed advocacy material and buy CASAA apparel items. – Industry folks can join local chapters, find meetings to attend and stay up to date on current related events. – Read the manufacturing standards, see a list of members and get links to research. – Find out more about the AVA, check recent news, read recent press releases and read vaper testimonials, as well as get links to related blogs and forums. – Get the truth behind studies and press releases, educate yourself of the science and health benefits of vaping.

The Juice Judge

August 23, 2016



Words and photos by Steffanie Atkins

Message from Juice Judge to my readers:

I feel I’d be doing a disservice to not say something about the pending FDA regulations. Most of the time, my writing is humorous or quirky, but today I need to be serious for a brief moment.

Please, if you are reading this, do something. Whether it be joining your local smoke free organizations or reaching out to your representatives, please do something. We cannot sit here any longer and expect that someone else is going to fix the problem. We are strong enough and loud enough that we can make a change.

I am not going to give up vaping. It saved my life, and chances are, it saved yours as well. We need to join forces, and we need to do this now. So, I urge you to do something. This is too important for us to just sit back and wait. The time is now.

And now back to your regularly scheduled programming:

Wicked Knights Vapor “King Arthur” 3mg

Taste- 2 Vape-2 Throat- 1

So off the bat, the first thing I noticed about King Arthur was that there was no childproof cap. With pending FDA regs, this is no bueno. I have kids, fortunately they’re old enough to not eat e-liquid, but that doesn’t mean that other kids know or have the same exposure to the mass amounts of e-liquid in my home at a normal time. This could be because it’s a sample pack, but I imagine if I were sending a sample to be judged, I’d send my best product. Now, on to the taste. So, this is definitely a vanilla flavor with a caramel finish. The vanilla, however, is overwhelmingly strong. Like too strong. The caramel is weird tasting, almost like a stale caramel candy. I’m not sure if candy goes stale, but if it did, I imagine that’s what it would taste like. The inhale is very confusing. It almost has a slight tobacco-ey flavor, and the exhale is better with more vanilla. It’s just confusing. I think maybe if there was less vanilla and maybe a better caramel they’d have something. It’s got a piecrust finish, which is pretty good, but the combination as-is, is weird. The vapor production was below average and there was really no throat hit.

One Eyed Leo’s “Layers of Cake” 3mg

Taste- 2 Vape- 3 Throat- 2

I love cake. I think a lot of people love cake. I don’t love Layers of Cake though. On the inhale, I taste cake. But not a strong cake. The exhale is off; I taste a hint of vanilla but it’s not very sweet. It’s almost like they forgot something. It needs that added umph that I like in a flavor because it’s kind of bland. I think a custard (I know some people love custard, others hate it), but with a cake flavor, I almost expect it and the thickness it adds. This just didn’t have that. The vapor production was about average and the throat hit was there, but still weak.

drip Liquid “Cinnamon Crunch” 3mg

Taste- 3.5 Vape- 2 Throat-2

Cinnamon flavors are really hard to do and I appreciate that. A lot of them come out really spicy and burn my throat. This flavor isn’t like that and I really like that it’s a creamier cinnamon. It isn’t harsh like a lot of them are. The one thing it’s missing is something sweet. Cinnamon by itself is not very sweet. This flavor could be pretty amazing if it had a hint of sweetness, not an overpowering sweetness, but just a little bit to give it added texture. I will say it smells divine and my living room smelled rather tasty after vaping it for a while. The flavor also grew on me after vaping it for a bit. It tastes good; it’s just missing a little something. The vape production was a little below average and the throat hit wasn’t so much there. But with a cinnamon flavor, that can go one of two ways and I’d rather have a smoother less noticeable throat hit, than something that’s going to burn going down.

Vape N Scrape “NY Mischief” 3mg

Taste- 3 Vape- 4 Throat- 3

NY Mischief is a berry blend, I believe its strawberry on the inhale and blueberry on the exhale. I love both of those fruits so that’s good. It has kind of a weird aftertaste, which I believe is supposed to be cheesecake, but that’s not really what I got. It’s not a bad tasting juice, but it needs something to set itself apart from all of the other berry medley flavors out there. There has to be something to make a berry flavor discernable from other berry flavors and this one just doesn’t quite have it. Again, I’m not saying it’s a bad tasting vape. I enjoyed it, but it doesn’t stand out. The vapor production was above average and the throat hit was about average.


The Great Indiana Vape War

August 22, 2016



By Norm Bour

Imagine an entire state enacting a law so limiting, so unreasonable, so unconstitutional, that it shuts down an entire industry within that state. As far-fetched as that sounds, Big Brother has pulled off a sly trick in the state of Indiana that may do just that.

It’s called HB (House Bill) 1386 and it has been discussed here in VAPE magazine by many, and rather than go into all the details, (link here to a past article) it’s time to take action.


Because this ridiculous legal act sets a danger precedent that could potentially lead to similar laws in other states. Georgia already picked up that baton and patched some loopholes from the Indiana version.

The Story behind the Story

The FDA has been mandated for several years to create a set of rules and guidelines for the vaping industry. Is vape tobacco? Is it not? In this situation that question is moot, but what it more timely is the question of: “When does a state go too far?” In this case, “too far” is HB 1386, which is an update to the law passed last year, HB 1432. In lieu of federal guidelines many states have enacted their own rules- most of them very bad.

This law has many unrealistic requirements, but one of the most significant is: E-liquid manufacturers must obtain a permit from the alcohol and tobacco commission before bottling e-liquid or selling e-liquid to retailers or distributors. This applies to manufacturers both within and outside the state.

This law is due to go in effect in a handful of weeks; there is still no process to get a permit.

Liberation Vapes from Indianapolis is an e-liquid manufacturer that sells both within and outside Indiana, which should give them a distinct advantage concerning the “importation of nicotine products.” But the rabbit hole goes much, much deeper. Imagine enacting a law that prevents you from driving faster than 65 MPH, but yet not offering a speedometer in any cars.

“There are some severe, hard core fundamental flaws to this law,” Evan McMahon states, “And there is no way to conform to it.” McMahon is the CEO of Liberation Vapes and has been in this battle since 2015. He is also the Chairman of Hoosier Vapers, the states’ de factor advocacy organization to protect the vaping industry.

When this law was first proposed the fear was that it would eliminate any nicotine products entering the state. When the smoke cleared it was even worse.
Legal firm Troutman Sanders LLP from Virginia filed the initial lawsuit and was soon joined by Keller and Heckman LLP from Washington, DC, along with the Right to be Smoke Free organization, which includes Hoosier Vapers. Hoosier, which started as a Facebook Advocacy group, is now looking to form local chapters along with their statewide organization.

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How Secure is Secure?

The other major component of HB 1386 says: Manufacturing facilities must have a security firm certification that the manufacturer meets security requirements.

These requirements are not identified yet. The problem is that this law requires a security company to have very specialized certifications. According to McMahon, “Only one company in the entire nation may be compliant, but even that is unknown.”

McMahon actually has some experience in these areas. Prior to getting into the vape space he was a lobbyist for the Libertarian Party, which affords him a bit of insight to the workings of politics behind the scenes.

ADT is one of the largest security companies in the United States, and was recently acquired for $6.9 Billion. McMahon shared that even they are not qualified to comply with the new law. On top of that, any security company that wished to offer their services to vape shops had to submit their applications by March 18, 2016.

“Common sense is not that common”

Currently there is a motion to file a “preliminary injunction” which would “stay” (stop) the law from taking effect. That was due to be heard on April 18 and was scheduled to be a hearing without anyone testifying. A decision normally would be rendered within 30 days.

In addition to the elimination of nicotine vaping products in Indiana and the harsh guidelines for security companies to do business there, a byproduct could also result in flavor bans and online sales restrictions.

There is no way to overstate the significance of this Indiana law.

“In the state we have about 200 vaping related businesses. The average shop has about 10 employees, so over 2200 people are going to lose their jobs,” McMahon said. Vaping is estimated to be a $100 million business in the state, which would create a significant loss of revenue. They may relocate just over the borders into the neighboring states of Illinois, Kentucky and Michigan.

“The families of the business owners are going to have to find some other way to make ends meet. We’ve already had 11 businesses close in Indiana since January.” Most businesses that are open today may have to close since their overhead and expenses will continue.

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Appie Peute and his wife Cyndi own Vaporz Vault in Hobart, Indiana, with a population of 30,000 residents. They are scared. “I have no faith in the justice system,” he stated, and many would agree, “and common sense is not that common.”

“This court case could go to the Supreme Court,” Peute offered, and there are law firms that would be happy to take it there.

There are also the estimated losses from more people returning to smoking, more people creating unhealthier lifestyles, getting sick, and in turn driving up health costs. Three cities in Indiana have created a noteworthy number of smokers turned vapors, resulting in healthier residents in the cities of Lowell, Spencer and Medford.

Another byproduct could also result in a growing Black Market as vaping goes underground.

When asked about the concerns of the “average Indiana” resident and if they know or if they care about this egregious abuse of power, McMahon replied: “No. They have no idea and efforts to engage mainstream media falls flat. Media only cares when something bad happens and they can vilify the industry.”

Ironically, ineffective laws that get passed sometimes generate more outcry after they are enacted.

Peute recently purchased a home in Daytona Beach, Florida, and grumbled, “If this law passes I may shut the doors and open a shop in Florida. That would be a real shame because my wife lives for and loves that shop.”

This battle is not trivial and is not just a wasted effort to encourage advocacy. This is the battle that could change the direction of the vape war for better or for worse.

Norm Bour is the founder of VapeMentors, which offers online educational programs, services & resources for anyone in the vape space, including vape shops, online stores and e-liquid brands. He’s also the host of Vape Radio, the largest vaping radio show in the world with more than 1.2 M downloads. Norm interviews the masters of vape and thought leaders in the vape space. Contact him at

Vape Talks Shop – The Cheshire Club Vapor Boutique

August 21, 2016




There is a lot to be said about the Cheshire Club.

The moment you walk through the door, you will be greeted by owners Brian and Adriana Bricker. The Cheshire Club has so many lovely aspects from its Alice in Wonderland-themed furniture to the lack of haze and clouds due to Santa Rosa, California, regulations that ban indoor vaping.

How do they sample juice? They offer a simple where customer can smell and read through descriptions of the e-liquid lines they carry. Those lines include Tear Drip, Motley Brew, Classified, Cuttwood and many more.

The Cheshire Club features bags of coffee beans on each other their e-liquid tables to help cleanse your pallet. The shop features themed tables for each brand they carry.

It was so much fun to walk around the store and look at each table, smelling the various juice lines. Because the smell test could present issues for someone who is trying to quit smoking, the owners have developed a no questions asked return policy with their e-liquids.
Yes they will take back a bottle of juice if the customer is not content with their purchase and will do everything they can to find the perfect all day vape for their patrons.

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The Cheshire Club’s atmosphere lends itself to the smoker trying to quit — I wish I had known of it when I was trying to stop.

They have even gone so far as to develop partnerships with nearby businesses to be sure they can accommodate all types of customers. The couple has actually developed a program where their clients check in and follow a guideline to leaving cigarettes behind and starting vaping. Kits are offered for a variety of different levels of smokers and vapers alike.

Brian, prior to The Cheshire Club, wrote medical textbooks for EMTs and nurses. Adriana did finance work for hospitals and other medical centers, as well as in other aspects of the medical field.

More recently, they contacted Attention Era Media to see how they could help promote the “A Billion Lives” movie. Attention Era Media was actually looking for sponsors for movie premieres in the ten largest American cities. When Brian and Ariana learned that, they contacted the Molecule Labs leadership team (including Michael Gausch) and set up a meeting with Attention Era at their store in Santa Rosa.

One of the producers of “A Billion Lives,” Jesse Hieb, went to Santa Rosa and held a private viewing of the film.

“The Molecule Labs team was stunned by the quality and power of the documentary and made a significant commitment to help promote the film,” Brian Bricker said. “It’s an AMAZING documentary. Every vaper and non-vaper needs to see it.”

That was the very first time Attention Era showed the film to anyone in the United States.

REACH Air Medical Services, one of the largest helicopter and airplane medical transport companies in the nation, has started paying for their cigarette-smoking employees to transition to vaping through a partnership with the Cheshire Club Vapor Boutique. These two shop owners out of Santa Rosa California are making massive strides to make a difference not only for their local community, but for every smoker and vaper out there.

To sum all of this up I am truly humbled and honor to have met and developed a connection with them. They say you leave your heart in San Francisco, and that might be true, but you’ll find it in Santa Rosa in a little vape shop just through the looking glass.

New Jersey Vapor Rights Coalition Launches New Website

19e8c0_442d5ec2028947fe8563c0c4310f1ec2The New Jersey Vapor Rights Coalition is a nonprofit advocacy group made up of vape shops, e-liquid manufacturers, hardware manufacturers, distributors and the vaping community in New Jersey.

This is the only advocacy group in New Jersey actively fighting for the rights of the vape community in the state according to the coalition.

For more information, visit

Study: ‘How and Why Do Smokers Start Using E-Cigarettes?’

ijerph-logoA qualitative study of vapers in London was recently published by Elle Wadsworth, Joanne Neale, Ann McNeill and Sara C. Hitchman of both the National Addiction Centre, King’s College and the UK Centre for Tobacco and Alcohol Studies.

The aims of the study were to describe how and why smokers start to vape and what products they use; relate findings to the COM-B theory of behavior change and to consider implications for e-cigarette policy research. According to the abstract, semi-structured interviews were conducted in London, with smokers or ex-smokers who were currently using or had used e-cigarettes. E-cigarette initiation was facilitated by: capability (physical capability to use an e-cigarette and psychological capability to understand that using e-cigarettes was less harmful than smoking); opportunity (physical opportunity to access e-cigarettes in shops, at a lower cost than cigarettes, and to vape in “smoke-free” environments, as well as social opportunity to vape with friends and family); and motivation (automatic motivation including curiosity and reflective motivation, including self-conscious decision-making processes related to perceived health benefits).
For the full report, visit

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